Digital Marketing Radio

Today I'm joined by a man who went from profitable to over $100,000 of debt in the 2008 crash, but used it as an opportunity to restructure his thinking, and start focusing on value. Welcome to DMR, Stephen Christopher. [You can find Stephen over at Seequs.com.] https://www.youtube.com/watch?v=pH01uuOsE5A On this episode of Digital Marketing Radio we discuss the importance of online reviews, with topics including: Are online reviews important for any business? And where are the most important places for customers to be leaving reviews? How do you persuade a satisfied customer to leave a review? What makes a really effective, believable review? What would you say to a business thinking of faking a few reviews? Do you find that reviews can positively impact SEO? Is it possible to discourage people from leaving a negative review? What if you have a negative review that you believe to be unjust? What are your thoughts on how online reviews might evolve in the future? And here's the artic

Today I'm joined by a man who build a brand - Learning People - from an unknown entity into one of Europe’s largest online training providers. He’s now set up his very own  digital marketing consultancy based in Brighton, England. Welcome to DMR, Steve Linney.  [You can find Steve over at eMRKTNG.co.uk.] https://www.youtube.com/watch?v=TMf_8zRBt4E On this episode of Digital Marketing Radio we discuss using psychology to build a great website, with topics including: Why do you need to be thinking about psychology when building a website? How do you know about the thought process of your users? Are you a fan of talking to potential website users before a website is built? Can you think of an example of a really well designed website from a psychological perspective? Does this psychology of users change depending on how they’re viewing your site (mobile / desktop etc) - and if so, how do you deal with that? What kind of things really put people off when they’re visiting as website? Has the e

Today I'm joined by a  public speaker, a certified Google Trainer, and a published business author. He’s the co-founder of a digital marketing agency based in Brooklyn, New York. Welcome to DMR, Joe Apfelbaum. [You can find Joe over at AjaxUnion.com.] https://www.youtube.com/watch?v=TXfmyPHzMHY On this episode of Digital Marketing Radio we discuss how to sell digital marketing services, with topics including: Can you sell digital marketing services using just digital marketing, or do you have to go face-to-face instead? What are the common mistakes that agencies use when trying to sell their services? What successful selling tactics have changed over the past few years? What kind of things are prospects looking for now? How do you differentiate yourself from the competition? How have your services changed over the years? Are clients looking to take different roles in-house now? What will agencies look like in a few years time? [Tweet ""Don't look for a transactional relationship. Seek

Today I'm joined by a man who over the past 10 years has generated hundreds of millions of dollars, growth consulting to fortune 500 businesses. He has built teams, developed brands and run hundreds of tests for his clients, resulting in him starting Hotjar - software offering heatmaps, recordings and other website visitor feedback. Welcome to DMR, David Darmanin. https://www.youtube.com/watch?v=fHKhYtZrFM4 On this episode of Digital Marketing Radio we discuss how to launch a digital business, with topics including: What made you decide to launch Hotjar? How did you position Hotjar differently compared with the competition? What did the first version of the software look like? How did you recruit your initial users? What initial feedback from your users surprised you the most? What did you optimize about your own purchase process based upon your own software? How big a team did you need to get to that stage? What did public launch of the business involve? What has been the most effect

Today I'm joined by a man who helps entrepreneurs to generate leads on Twitter. He’s the founder of The Hashtag Hunter - welcome to DMR, Terry Gremaux. https://www.youtube.com/watch?v=DmzPYYt9wnA On this episode of Digital Marketing Radio we discuss how to generate leads on Twitter, with topics including: Why is Twitter still important? Are hashtags at the heart of what you do on Twitter? I see that it looks like you joined Twitter in August 2015 - were you using another handle before that? What style of Tweets do you find to be most effective? What are some great calls to action on Twitter? A tweet of yours says “content doesn’t matter - distribution is the game.” What do you mean by that? Is it just as easy to be successful on Twitter as a brand, compared with an individual? What other forms of social media marketing are particularly effective for you at the moment? What’s your background prior to getting into social media coaching? [Tweet ""The #dream is free but the #hustle is s

Today I'm joined by a lady who helps businesses, sales teams and professionals to increase leads and generate more clients, on social media. She’s the founder of Top Dog Social Media - welcome to DMR, Melonie Dodaro. https://www.youtube.com/watch?v=4V-HkvpJ2Vk On this episode of Digital Marketing Radio we discuss how to sell on social media, with topics including: Is it not a bit of a turn-off to be sold to on social media? What are the right ways to sell of social media? What platforms are you finding to be particularly valuable at the moment? What are the common mistakes that you see businesses making when they try to sell on social media? You’re also author of the LinkedIn Code. What are some of the most effective ways to use LinkedIn for sales? What type of business professional can benefit most by engaging on LinkedIn? What are some effective messages to say when you’re reaching out to someone on LinkedIn for the first time? What about calls to action - what are you finding to be b

Today I'm joined by a man who’s come from being a congressional press secretary, to leading online advertising strategy for the likes of Hootsuite, Fitbit and Eventbrite. He’s co-founder of the social media advisory firm Foxwell Digital. Welcome to DMR, Andrew Foxwell. On this episode of Digital Marketing Radio we discuss whether or not you should be advertising on Instagram, with topics including: If a business advertises on Facebook, should it also be advertising on Instagram? What makes a great Instagram advert? How do you measure success? What kind of call to action is effective? What kind of business should definitely be advertising on Instagram? Is there any particular type of business that shouldn’t bother with Instagram advertising? What are some common mistakes that you see businesses making with Instagram advertising? What are a few tips on how to setup your first Instagram advertising campaign? How targeted can you be when you’re selecting your audience? Does Instagram hav

Today I'm joined by a man who has spoken at many top search marketing events including INBOUND, SearchLove, SMX and  Pubcon. He regularly share his advice on Social Media Examiner, Search Engine Land and Social Media Today. He founded Wordstream, and his new company is MobileMonkey - Larry Kim. https://www.youtube.com/watch?v=U6icEHKYK-c On this episode of Digital Marketing Radio we discuss social media advertising today, with topics including: Does advertising on social media need a completely different mindset and strategy compared with more traditional pay per click search advertising? Is Facebook the biggest social media advertising opportunity for most businesses at the moment? What type of advertising on Facebook tends to be most successful at the moment? What are the constituent parts of a successful Facebook Ad? How do you categorise your Facebook Advertising according to who you’re targeting? Once you’ve got your campaign up and running, what are some ways to optimize its performan

Today I'm joined by a man who’s helped over 2,000 businesses grow, using the power of pay-per-click advertising and website optimization. He’s a passionate entrepreneur, on a mission to help businesses achieve online marketing success. Welcome to DMR, Jacob Baadsgaard. [You can find Jacob over at DisruptiveAdvertising.com.] https://www.youtube.com/watch?v=Pr82ZGK7S48 On this episode of Digital Marketing Radio we discuss how to Optimize Google AdWords in 2016, with topics including: Should Google Adwords still be one of the primary online advertising considerations for most businesses? Where are the opportunities in AdWords in 2016? What are the common mistakes that you see businesses making with AdWords? What are the biggest changes that you’ve seen in Google Adwords over the past few months? Where are the key opportunities with AdWords at the moment? What about device targeting? How do you best segment your ad campaigns to target different types of devices? What kind of ad copy are you f

Today I'm joined by a man who helps SMBs increase their brand awareness, improve their lead generation, and enhance their customer acquisition. He’s the Founder and CEO of IMPACT Branding & Design. Welcome to DMR, Bob Ruffolo. [You can find Bob over at ImpactBND.com.] https://www.youtube.com/watch?v=NqXRIe8bJDg On this episode of Digital Marketing Radio we discuss how to grow a business FAST, with topics including: Would you say that there’s a common theme to why some businesses just can’t get traction with their growth marketing initiatives? How do you know if you’ve got the right team to grow your business? What are the next steps to get growth underway? How do you know what to aim for – how do you set your growth goals and objectives? Do you think that using the right technology is essential in modern marketing? What type of technology is most important right now? And is it important to grow fast? What are some marketing strategies that are particularly successful at the moment for f

Today I'm joined by a man who has personally built multiple seven figure e-commerce stores, and generated over £5M in sales in the UK, and $14M for his clients in the US. Welcome to DMR, Michael Devlin. [You can find Michael over at MassConversions.com.] On this episode of Digital Marketing Radio we discuss launching a physical product in the physical sphere, with topics including: Are the digital marketing tactics that work for selling physical goods very different compared with the tactics used for selling digital goods or services? And when’s it best to sell goods from your own website, and when should you sell goods from somewhere like Amazon? What kind of goods are really good to be selling on Amazon at the moment? And what are some first steps to start selling on Amazon? Do you market from other traffic sources to Amazon? How important is creating a launch sequence? How do you capture your customer's details so you can market to them again in the future? What are your thoughts on t

Today I'm joined by someone who spends most of his time "in-the-field", talking with industry leaders, customers and prospects to understand their marketing challenges. He’s a product marketing manager for Adobe Campaign - welcome to DMR, Ben Tepfer. [You can find Ben over at Adobe’s Digital Marketing Blog.] https://www.youtube.com/watch?v=eU8k7daOrGQ On this episode of Digital Marketing Radio we discuss cross-channel marketing management, with topics including: Multi-channel - or double-down on one channel - what tends to be most effective in digital nowadays? Is it reasonable for marketers to have a comprehensive knowledge of different disciplines? Should marketers aim to be more specialist in the future? How have software and systems changed over the years to assist with cross-channel campaign management? Is it ever best just to manage campaigns naively, on their own platforms? What marketing activities are you finding to be very effective at the moment from an ROI perspective? What ar

Today I'm joined by a 'DIY internet marketer' who's studied and learned from the successes and mistakes of other online entrepreneurs to move his own businesses forward, focusing on the power of email marketing. Welcome to DMR, Carey Green. [You can find Carey over at PodcastFastTrack.com.] https://www.youtube.com/watch?v=cKPwbU8ZEZs On this episode of Digital Marketing Radio we discuss the power of email marketing in 2016, with topics including: Why did you decide that focusing on email marketing was going to be most effective tactic for you? How do you explain the difference between SPAM and appreciated email? What kind of content do you include in your emails? How regularly do you send emails? How do you get your emails opened and read? What’s a good call-to-action to have in an email? What’s a good response rate? What software do you use? Do you set up automated sequences of email? Should email be essential for every type of business? [Tweet ""Your clients aren't going to come

Today I'm joined by a ‘USA Today’ bestselling author. He’s a man, who’s founder of a digital marketing and sales coaching company that helps businesses grow faster.  Welcome to DMR, Chris Smith. [You can find Chris over at Curaytor.com] https://www.youtube.com/watch?v=Wh0jEN2htqI On this episode of Digital Marketing Radio we discuss how to grow your business faster with Facebook, with topics including: What are you finding to be some of the most effective sources of traffic at the moment? Is that for most types of business? What’s the difference between an effective Facebook Ad and one that doesn’t work so well? And what kind of landing pages are working well for you at the moment? What else are successful businesses doing to enhance their lead conversion rates at the moment? And you’re also a fan of “inside sales”. How would you describe “inside sales” for anyone who hasn’t come across the that term before? [Tweet ""You can't do anything if you don't have eyeballs and attention." @Chris_

Today I'm joined by a man who has been quoted in The Wall Street Journal and the Washington. He’s been editor of  a site covering the business of domain names for over 10 years now. Welcome to DMR, Andrew Allemann. [You can find Andrew over at DomanNameWire.com.] https://www.youtube.com/watch?v=FG_CyLjhM6M On this episode of Digital Marketing Radio we discuss how to choose a domain name for a website, with topics including: Is a .com always best? I was on your website DomainNameWire.com today and I was impressed at the interaction that you have in the comments - you seem to have more comments on your blog that on social media - is that something that you try to encourage? What makes a good domain name for a website? What are the biggest mistakes that people make when selecting a domain? If the .com isn’t available, is it a good idea to try to think of a different brand name? What about these new domains like .agency or fashionable domains like .me - what are the pros and cons of selecting on

Today I'm joined by a man who can help you improve how you gather data; and use it to improve your business. Welcome to DMR, the "Analytics Growth Guy" Karl Staib. [You can find Karl over at DominoConnection.com.] https://www.youtube.com/watch?v=pgoBLQBnr_M On this episode of Digital Marketing Radio we discuss how to use analytics to grow your business, with topics including: How often should a business look at its website analytics? Should even a small business owner try to get comfortable with reviewing website stats? What important stats in particular tend to get overlooked? How do you improve your stats? Is A/B testing essential? What are some good things to focus on in an A/B test? I don’t hear much about multivariate testing nowadays - is that still sometimes better that A/B tests? What about user testing? Can that be better than analyzing your stats sometime? [Tweet ""If you think you need you redesign your website, you probably don't" @KStaib #websitedesign"] Software I couldn't

Today I'm joined by a lady who helps small business owners and entrepreneurs to achieve success in their health as well as their business. Welcome to DMR, Gloria Rand. You can find Gloria over at GloriaRand.com. https://www.youtube.com/watch?v=nDbsJN-_Xnk On this episode of Digital Marketing Radio we discuss writing for the web in 2016, with topics including: How would you say copywriting with SEO in mind, has changed over the past few years? How do you decide on what content to write? What is your process for optimizing that content? Should a business be writing its own content - is outsourced content writing going to be high enough quality? How much would you say is the minimum base level amount of content that a business needs to be launching with on a website? How often should a website be publishing new content? What about the ideal length and structure for content - can you talk a little about that? Could written content by itself be enough, or is it always import to be also includi

Today I'm joined by a man who’s been involved with affiliate marketing for over 10 years. He’s run several enterprise affiliate programs and now runs Affiliate Mission - the fastest growing affiliate management startup in North Carolina. Welcome to DMR, Priest Willis. https://www.youtube.com/watch?v=s0_7YiRPZNQ On this episode of Digital Marketing Radio we discuss affiliate marketing in 2016, with topics including: How did you get started in affiliate marketing? How much has affiliate marketing changed over the years? Can the majority of customers tell the difference between an affiliate link and a regular link? What do you think can be done to get customers to trust recommendations more when the referer is making a commision from sales that are generated? If you’re a publisher that is thinking of getting started with trying to make some extra revenue through affiliate links, what’s the best way of getting started? What types of businesses should definitely be thinking about having their own af

Today I'm joined by a man,whose agency helps B2B clients to generate leads through the power of pay per click advertising. He’s been involved with Google AdWords for over a decade and became a Certified Google Partner in 2012. Welcome to DMR, Glenn Schmelzle. [You can find Glenn over at MarketingWhatsNew.com] https://www.youtube.com/watch?v=PpGZpBsZkPI On this episode of Digital Marketing Radio we discuss pay per click search for B2B, with topics including: Is Google AdWords still very effective for B2B? How has the way that you use Google AdWords changed over the years? If you’re not trying to make a direct sale as a result of the traffic that you drive from your pay per click campaigns, how can you measure the effectiveness of it? What kind of landing page and call-to-action are you favouring at the moment? Do you also advise your clients on how to nurture their leads? Have some categories of keyword phrases not become unaffordable for certain industries on Google? Are there other up-and-c

Today I'm joined by a man who after college went off to work for Arthur Anderson - but quickly realised that the big-5 consultancy life wasn’t for him. So he pivoted, and started a digital agency that quickly grew to a multi-million dollar operation. And then after 12 years, sold it. And now he’s helping other digital agency owners to do the same. Welcome to DMR, Jason Swenk. [You can find Jason over at JasonSwenk.com.] https://www.youtube.com/watch?v=Ams6iQvqqds On this episode of Digital Marketing Radio we discuss how to start, scale, and sell a digital agency, with topics including: Why did you decide to start a digital agency to begin with? What are a few of the mistakes that you see people making when they start their own agency? Are the challenges now completely different to the challenges when you got started? Do you find that a lot of agencies just get to a certain size and then just stagnate? What are the main things that an agency owner needs to be doing to grow the agency fast? How