Digital Marketing Radio

Writing for the Web in 2016 – GLORIA RAND | DMR #157

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Sinopse

Today I'm joined by a lady who helps small business owners and entrepreneurs to achieve success in their health as well as their business. Welcome to DMR, Gloria Rand. You can find Gloria over at GloriaRand.com. https://www.youtube.com/watch?v=nDbsJN-_Xnk On this episode of Digital Marketing Radio we discuss writing for the web in 2016, with topics including: How would you say copywriting with SEO in mind, has changed over the past few years? How do you decide on what content to write? What is your process for optimizing that content? Should a business be writing its own content - is outsourced content writing going to be high enough quality? How much would you say is the minimum base level amount of content that a business needs to be launching with on a website? How often should a website be publishing new content? What about the ideal length and structure for content - can you talk a little about that? Could written content by itself be enough, or is it always import to be also includi