Digital Marketing Radio

Today I'm joined by a man who has spoken at many top search marketing events including INBOUND, SearchLove, SMX and  Pubcon. He regularly share his advice on Social Media Examiner, Search Engine Land and Social Media Today. He founded Wordstream, and his new company is MobileMonkey - Larry Kim. https://www.youtube.com/watch?v=U6icEHKYK-c On this episode of Digital Marketing Radio we discuss social media advertising today, with topics including: Does advertising on social media need a completely different mindset and strategy compared with more traditional pay per click search advertising? Is Facebook the biggest social media advertising opportunity for most businesses at the moment? What type of advertising on Facebook tends to be most successful at the moment? What are the constituent parts of a successful Facebook Ad? How do you categorise your Facebook Advertising according to who you’re targeting? Once you’ve got your campaign up and running, what are some ways to optimize its performan