Digital Marketing Radio

Today I'm joined by a man,whose agency helps B2B clients to generate leads through the power of pay per click advertising. He’s been involved with Google AdWords for over a decade and became a Certified Google Partner in 2012. Welcome to DMR, Glenn Schmelzle. [You can find Glenn over at MarketingWhatsNew.com] https://www.youtube.com/watch?v=PpGZpBsZkPI On this episode of Digital Marketing Radio we discuss pay per click search for B2B, with topics including: Is Google AdWords still very effective for B2B? How has the way that you use Google AdWords changed over the years? If you’re not trying to make a direct sale as a result of the traffic that you drive from your pay per click campaigns, how can you measure the effectiveness of it? What kind of landing page and call-to-action are you favouring at the moment? Do you also advise your clients on how to nurture their leads? Have some categories of keyword phrases not become unaffordable for certain industries on Google? Are there other up-and-c