Digital Marketing Radio

Today I'm joined by a man who helps clients with their challenges in advertising, software design, and business process management. He describes himself as a Technologist, Speaker, Sushi Connoisseur, and a Travel Hacker. Welcome to DMR, Scott Dubois. [You can find Scott over at Pidalia.] On this episode of Digital Marketing Radio we discuss how to use customer data in digital campaign planning, with topics including: How do you use customer data in digital campaign planning? What data do you use? Are you talking about on ads, or on landing pages, or on both? Do you use customer data in all your campaigns? What type of data do you use? Do you use data from third parties as well as a customer’s own data? Do you use customer data to decide on when to run a campaign? Do you amend campaigns after they’re launched or do you tend to stick with things once they’re published? Are you a fan of being reactive or proactive with your advertising? [Tweet ""Don't try to be all things to all people."

Today I'm joined by a man who’s leveraged his passions for tech, learning, and helping others to launch and grow a company that now employs more than 20 people, helping his customers grow thousands of different Amazon businesses. Welcome to DMR, Casey Gauss. [You can find Casey over at Viral-Launch.com.] On this episode of Digital Marketing Radio we discuss how to sell on Amazon, with topics including: Why is Amazon the platform that you chose to focus on? What kind of products sell really well on Amazon? What’s the difference between a successful Amazon seller and an unsuccessful one? What are the most important elements to think of before you launch your products? What about traffic driving? What are some of the most effective ways to drive high-converting traffic to an Amazon listing? Is it possible to build a list and maintain a relationship with your customers? What can digital marketers learn from selling on Amazon and apply to other platforms? [Tweet ""Be willing to delay gratifica

Today I'm joined by someone who for nearly 2 decades has helped lead cutting-edge sales and marketing strategies in the healthcare industry. She’s the senior VP and general manager of marketing and communications at Influence Health - welcome to DMR, Kyra Hagan. [Here's the whitepaper that Kyra mentioned during the discussion] On this episode of Digital Marketing Radio we discuss digital marketing in the healthcare industry, with topics including: Is digital marketing in the healthcare industry very different to digital marketing in other industries? What digital marketing strategies are you currently focusing on? What kinds of marketing challenges do you have particular to the healthcare industry? What does an effective marketing department look like in the healthcare industry? Why is healthcare behind at digital marketing? What do marketers in the healthcare industry need to do better in the future? Can the clever use of marketing technology actually help patients? One thing that you

Today I'm joined by a man who has held senior online business roles for the past 20 years. He’s been a senior manager at Dell and Apple, a Director at Skype and a Vice President at Expedia. He’s currently Senior Vice President of Online Marketing for Farfetch - welcome to DMR, John Veichmanis. On this episode of Digital Marketing Radio we discuss testing and learning in e-commerce, with topics including: How would you define testing and learning in relation to e-commerce? Is it necessary for every e-commerce business to be testing and learning or does this only apply to larger businesses? What are some of the more important areas to be testing? How do you structure a test and learn effectively so that you can have confidence in the winning result? How do you define the difference between a winner and not quite a winner? If you do find a winner, does that mean that you should implement that change thought-out your business? How do you decide on what to test? Can you give me an example of a

Today I'm joined by a man who is the CEO of  a search marketing agency focused on growing marketing qualified leads for B2B companies. Welcome to DMR, Garrett Mehrguth. [You can find Garrett over at DirectiveConsulting.com.] On this episode of Digital Marketing Radio we discuss how to improve email response rate, with topics including: Are most companies doing email outreach wrong? Why is reply rate so important? What are the ways that businesses can improve reply rate? What are the biggest things that you’ve learned by testing? How do you recommend building an email list of prospects? Should B2B businesses use a VA to help with their email campaigns? Do you think that email is likely to change much over the coming few years? Should businesses be concerned about SPAM legislation? What software and systems do you recommend? [Tweet ""People judge the quality of your SEO by the quality of your brand." @gmehrguth f/ @DirectiveAgency"] Software I couldn't live without What software do you

I'm joined by a man who bought his first paid traffic back in the year 1999. Since then he has worked with over 1000 companies around the world and spent in excess of $200 million on traffic. Welcome to DMR, Jim Banks. [You can find Jim over at SpadesMedia.com.] On this episode of Digital Marketing Radio we discuss how pay-per-click advertising has changed over the years, with topics including: Is there anything that your 1999 self would recognise about Pay-Per-Click Advertising today? Have there been gradual changes since then, or can you pinpoint particular key events since then that have radically changed the way that paid advertising is done? What are the most common paid advertising mistakes that you see businesses making today?z For Pay-Per-Click Advertising today, if you could choose one platform other that Google to advertise on, what would it be? Are there any other platforms where the cost is quite low for the opportunity today? You travel a lot speaking at conferences. Why do you do

Today I'm joined by a man who just wasn’t satisfied with the way that agencies and B2B brands were doing video... so he founded his own company, specialising in custom videos that help clients capture attention, motivate action, and drive more sales. Welcome to DMR, Eric Hinson. [You can find Eric over at Explainify.com.] [Note: As per Eric's kind offer, listeners can get 2 free chapters of Eric's book here.] On this episode of Digital Marketing Radio we discuss how to use video to share your company's story, with topics including: Should every company be using video? Why should a company use video to tell its own story? Is it essential for every business to tell its own story on its website? What are the some of the key elements to producing a successful video? How do you measure the value of a video? How do you use video as part of a funnel strategy to drive more leads and sales? Do you think companies should be producing their own videos in-house? If a business did wish to produce th

Today I'm joined by a man who’s returned to the company he co-founded, to lead it into a future based around creative collaboration. He’s the Chief Executive Officer at Hightail. Welcome to DMR, Ranjith Kumaran. On this episode of Digital Marketing Radio we discuss how to foster creativity, with topics including: Do you think that creatives tend to be protective of their creativity? Is it possible to develop creativity, or it it more of a natural instinct? What is the most common path to becoming a professional creative nowadays - is it still a good ideal to get a university qualification? What are the some of the most important skills to learn as a creative in 2017? Is it possible to be a great creative and highly technical at the same time? If you’re managing a group of creatives, how do you provide feedback and foster greater creativity? Given the plethora of content marketing, how do creatives come up with something unique today? How do you encourage a creative team to be more collab

Today I'm joined by someone who creates educational content and digital products that help people develop and grow rewarding, profitable online businesses. He’s the VP of Marketing for Rainmaker Digital. Welcome to DMR, Jerod Morris. On this episode of Digital Marketing Radio we discuss how to engage and retain your audience, with topics including: If you produce outstanding content on a regular basis, is that not enough by itself to engage and retain an audience? What do you mean by engaging your audience - is it important to interact with your audience? What are some of the more effective ways to interact with your audience at the moment? What kind of content is particularly effective for you at the moment? How has your content changed over the past year and how are you intending for it to change over the coming year? What kind of mistakes are you seeing other business make with their content at the moment? What about retaining your audience - what are some of the ways that you’re doing

Today I'm joined by someone who over the past year has grown a 4-man video marketing agency form part-time to full-time and beyond. He's based out of SouthEast Massachusetts - welcome to DMR, Matt Johnson (@mobiusms on Twitter). [You can find Matt over at MobiusMediaSolutions.com.] On this episode of Digital Marketing Radio we discuss video advertising on Facebook, with topics including: Why video marketing? Why Facebook rather than YouTube for video marketing? What type of video is working best at the moment? How many videos do you produce for each advertising campaign? Would you have a typical funnel for a client? What typically might you have on a 'thank-you' page? Should you include text and subtitles on every video that you produce? How do you drill down to target a very specific Facebook audience? What is the minimum level of budget that you should be looking at for advertising on Facebook? [Tweet ""You can't trump execution and consistency." @mobiusms #Entrepreneurship"] Softwa

Welcome to the third in a 3-part series of Digital Marketing Radio episodes, recorded live at the Search London Meetup – a special episode sequence, helping to celebrate reaching the milestone of 200 episodes of Digital Marketing Radio. In this, episode 201, we hear the talk given by Pete Campbell from Kaizen - 'Why Brands Need to Focus on Site Speed in a Mobile-First World'. In this episode Pete talks about things like: New developments in speed technology What a slow site costs you Results from a big site speed study, looking at the top 700 e-commerce sites in the UK And most importantly – how to make your site a whole lot faster Let me know your thoughts on this episode format! Do you want to hear more, do you want to hear less of this type of episode? Tweet me @DavidBain to tell me your views. Next episode we’re going to be back to the regular format with the return of the ‘this or that round’ and all that jazz. :)

Welcome to the second of a 3-part series of Digital Marketing Radio episodes recorded live at the Search London Meetup – a special episode sequence helping to celebrate the "double ton" of DMR episodes. In this, episode 200, we hear the talk given by Nichola Stott from theMediaFlow on HREFLANG for International SEO. View the slides from the presentation below. In this episode, Nichola talks about: how to set up HREFLANG, the most common errors in setting up HREFLANG what HREFLANG isn’t for, the pros and cons of implementing HREFLANG in the head section versus an XML sitemap... and much more! This is really important information if you’re trying to target multiple countries online. Enjoy! (Next episode we’re going to be hearing from Pete Campbell from Kaizen, sharing his thoughts on “Why Brands Need to Focus on Site Speed in a Mobile-First World.”)

Over episodes 199 to 201, I wanted to do something a little different to help celebrate the 200th episode of Digital Marketing Radio – before we return to the regular format in episode 202. What I did a couple of weeks ago was go along to a local meetup called Search London where I recorded 2 great talks on SEO – and also chatted to the host of the meetup – Jo Turnbull. In episode 200 of DMR, Nichola Stott from TheMediaFlow will share “HREFLANG for International SEO: Lessons from 3,000 Implementations” And in Episode 201, Pete Campbell from Kaizen will be sharing “Why Brands Need to Focus on Site Speed in a Mobile-First World.” But first of all, in this, Episode 199, I wanted to chat with Jo Turnbull, the host of the meetup, search London. I chatted with Jo about whether or not she ever struggled with the consistency of putting on Meetup events, why she uses both Eventbrite and meetup, the pitfalls of putting on a meetup, what she does to promote the event, how Search London has personally helped her

Today I'm joined by someone who is a part technical product manager and part marketing visionary. He is is a principal product manager leading Adobe Marketing Cloud’s Device Co-op and People Core Services teams. Welcome to DMR, Asa Whillock. [You can find Asa contributing to Adobe’s digital marketing blog] On this episode of Digital Marketing Radio we discuss how to implement a people-based marketing approach, with topics including: How do you define people-based marketing? How do you implement a people-based marketing approach? What are the benefits of people-based marketing? What would be an example of people-based marketing in action? In relation to this, what consumer privacy issues should today’s businesses be aware of? How does people-based marketing differ from the marketing approach that many companies are taking today? Today we’re seeing a mobile-first reality for many businesses. Is it difficult to apply a people-based approach to mobile? Something else we’re seeing today is th

Today I'm joined by someone who loves to spend time building personal brands. He’s a social selling and lead generation expert from the Creation Agency... welcome to DMR, Ollie Whitfield. On this episode of Digital Marketing Radio we discuss generating leads on social media, with topics including: How is social selling different from selling on your own website? Should every business be selling on social media? What’s the wrong way to sell on social media? What about lead generation? What makes a great lead generation campaign on social media? What kind of costs are involved? How have social lead generation techniques changed over the past year? How do you integrate content marketing into the mix to improve your conversion rates? What social media networks do you focus on and why? What might the expanding opportunities in 2017? [Tweet ""Knowledge is power." @OllieWhitfield_"] Software I couldn't live without What software do you currently use in your business that if someone took away

Today I'm joined by someone who’s an influential entrepreneur, a self-taught digital marketing specialist, someone renowned for his success in winning BBC’s The Apprentice 2014. He’s the founder of one of the UK’s fastest growing digital marketing agencies, Climb Online, welcome to DMR, Mark Wright. On this episode of Digital Marketing Radio we discuss whether there are any businesses that DON'T need digital marketing with topics including: Do you talk to any businesses in the line of your work that don’t even have a website? What percentage of businesses that you talk to would you say aren’t spending any money on digital marketing atall? Do you think that there are certain businesses that can still achieve significant success without having any digital presence? Is that always going to be the case in the future? What’s more important - brand awareness, or generic keyword traffic? Is a website always the first thing to get - or is more relevant sometimes nowadays to be ‘social first’? What

Today I'm joined by someone who’s worked as a digital marketing expert, both in-house and agency-side for a number of different companies. And when he’s not working in his regular job, you might be able to find him being a casual tour guide based in Melbourne, Australia. Welcome to DMR, the Head of Digital at ‘ID Collective’, Ben Oliver. On this episode of Digital Marketing Radio we discuss whether it is possible to be a great digital marketing generalist with topics including: We’re talking about whether it’s possible to be a great digital marketing generalist today - or whether you need to specialise - what are your thoughts on that? You say that social media marketing and content strategy are your areas of strengths - should every digital marketing generalist have one or two specific areas of focus? How did you decide on what areas to focus on? Talking about your areas of focus - social media marketing and content strategy - what’s working for you at the moment and why? How do you start to

Today I'm joined by an experienced trainer and conference speaker who specialises in providing Google Analytics consultancy and services. Welcome to DMR, Dara Fitzgerald. [You can find Dara over at MeasureLab.co.uk.] On this episode of Digital Marketing Radio we discuss "How effectively are you using Google Analytics?", with topics including: Is Google Analytics the right analytics software for the majority of businesses? How many businesses don’t even have their GA scripts installed correctly? Is it always best to use Google Tag Manager to install the script? What other things need to be done in the set-up process to take full advantage of all the reports that Google Analytics can offer? Is it / why is it important to set up Search Console data sharing? If you haven’t got a lot of time, what are some of the reports that you need to be aware of? Is it important to set up email reports? If so, what should be included in that? The first thing that you see in the menu is Intelligence Events

Today I'm joined by a man who envisions a world where every business tests their ideas. He formed his own conversion optimization agency ‘Dayley Conversion’ - in 2014, which later became part of ‘Disruptive Advertising’. Welcome to DMR, Chris Dayley. On this episode of Digital Marketing Radio we discuss split-testing, with topics including: Should every business be split-testing the performance of their web pages? From the businesses that you talk to, what percentage would you say are carrying out split tests on a regular basis? What’s wrong with just launching a new version of a page and comparing the results with previous conversion rates? What if you’re a busy marketer with little dev resource. Should you still be doing split testing? What kind of tests are really good to get started with? What would you say to someone who said to you that they’ve tried split testing before, and they didn’t notice any difference? What changes that you’ve made in the past have resulted in big improvement

Today I'm joined by a man who failed at business through most of his career running a digital marketing agency and nearly went out of business in 2012. But now he's a TEDx speaker, has written over 200 articles for publications like TechCrunch, Forbes, Mashable, Time, and Inc, his agency has grown to 25 staff, and he's the author of the new book Chief Marketing Officers at Work. Welcome to DMR, Josh Steimle. [You can find Josh at JoshSteimle.com] https://www.youtube.com/watch?v=3rLyTAzQOpM On this episode of Digital Marketing Radio we discuss growing a digital marketing agency from China with topics including: How did you turn it all around? Why China? And are all your staff based in China? How has your business benefited from moving to China? And what have you found most difficult about doing business in China? Where are most of your clients based? So from your perspective, what does it take to run a successful digital marketing agency today? What makes a successful client/agency relat