Digital Marketing Radio

Today I'm joined by a man who can help you improve how you gather data; and use it to improve your business. Welcome to DMR, the "Analytics Growth Guy" Karl Staib. [You can find Karl over at DominoConnection.com.] https://www.youtube.com/watch?v=pgoBLQBnr_M On this episode of Digital Marketing Radio we discuss how to use analytics to grow your business, with topics including: How often should a business look at its website analytics? Should even a small business owner try to get comfortable with reviewing website stats? What important stats in particular tend to get overlooked? How do you improve your stats? Is A/B testing essential? What are some good things to focus on in an A/B test? I don’t hear much about multivariate testing nowadays - is that still sometimes better that A/B tests? What about user testing? Can that be better than analyzing your stats sometime? [Tweet ""If you think you need you redesign your website, you probably don't" @KStaib #websitedesign"] Software I couldn't