Digital Marketing Radio

Today I'm joined by the CEO of a company that was named in the Inc. 5000 list of the fastest-growing private companies over the past year. Welcome to DMR, Curtis Thornhill (@AptResults). [You can find Curtis over at AptMarketingSolutions.com.] On this episode of Digital Marketing Radio we discuss the 3 Objectives of building a digital marketing blueprint, with topics including: Data-driven Customer Engagement: Big data and analytics are driving the trend back to relationship marketing practices of customer grooming, retention and loyalty. The opportunity: customer modeling can produce not only quantifiable outcomes but also messages that resonate. Mobile Technology’s Omnipresence: Digital marketers can take a page from the most innovative companies by developing mobile apps that support marketing initiatives and zeroing in on informational needs. Monetizing Metrics to Measure Social Media: Enterprises are relying more on monetization metrics (rather than impressions and traffic). Expect en

Today I'm joined by a social media consultant who founded her own consultancy right after after losing a job, at an advertising agency. Welcome to the founder of Super Spicy Media, Mojca Mars (@mojcamars). [You can find Mojca over at SuperSpicyMedia.com.] On this episode of Digital Marketing Radio we discuss whether or not you should be using Snapchat, with topics including: I presume that you’re quite happy that you lost your job? Should every serious digital marketer be using Snapchat? What do you say to someone who’s downloaded the app, played with it and thought “NO” that’s not for them? Would you describe Snapchat as a content marketing channel? Is Snapchat really hear to stay and continue to increase in popularity over the coming few years? What’s the best way of getting started with Snapchat? Do you have to be an extrovert to be on Snapchat? Does it not take loads of time to use Snapchat? What’s the point in building a community on Snapchat if they can only see your content for

Today I'm joined by a man who helps his clients, get more clients from their number one business asset - their existing customer or prospect database. Welcome to the CEO and co-founder of Vyral Marketing, Frank Klesitz (@VyralMarketing on Twitter). [You can find Frank over at GetVyral.com] On this episode of Digital Marketing Radio we discuss how to connect with your subscribers, with topics including: Do you find generally that businesses have databases that they're not taking full advantage of? Why do you think that is? If you’re talking to a database that haven't heard from you for a while, what kind of things do you start communicating with them? What are some of the effective ways to grow a cold database into a warm set of prospects? How do you track the ROI of building that relationship? How much time should you generally allow to turn a cold lead into a warm prospect? Do you generally rely on the telephone as your tool of choice or do you prefer automating the process? [Tweet ""You

Today I'm joined by a digital entrepreneur who’s worked for himself from the age of 13. He co-owns a well-established full service web agency in the UK and runs his very own podcast called More Demand. Welcome to DMR - Lawrence Howlett (@lawrencehowlett). [You can find Lawrence over at NewEdge.co.uk] https://www.youtube.com/watch?v=_qKhHiHJ6iA On this episode of Digital Marketing Radio we discuss lead building with LinkedIn, with topics including: How effective is LinkedIn as a source of leads? What type of business can use LinkedIn most effectively? What's the most effective process for driving leads from LinkedIn? Is it important to have a pro LinkedIn subscription? What messaging works best? What call to action works best? What other forms of lead building are you finding to be effective at the moment? What are your thoughts on the future of LinkedIn and the necessity to be on other social networks? [Tweet ""Create before you consume." @lawrencehowlett #BusinessProductivity #GreatQuot

Today I'm joined by a man who’s a presenter, producer and trainer for a world-renowned broadcasting corporation. He’s also author of a few books - including one on how to use the live streaming platform, Periscope. Welcome to DMR - Peter Stewart (@TweeterStewart). You’ll soon be able to find Pete over at PeteStewart.co.uk. (Website going live soon!) https://www.youtube.com/watch?v=WjgNkCrJ-Js On this episode of Digital Marketing Radio we discuss Generating business leads through mobile live streaming, with topics including: Why Periscope? Can mobile live streaming actually be a really effective medium for driving leads? What are some examples of brands that are doing this really effectively at the moment? Do businesses need to be worried about being legally compliant when they have their staff live streaming? How do you promote your live stream? Do most people watch your show in the app or elsewhere? Do you republish the replay elsewhere? What kind of call to action works well to gather leads? [

Today I'm joined by a man, who for over 10 years has been one of the most consistent leaders in the field of organic search marketing. He’s author of 2 books, and also co-founder of Inbound.org. Welcome to DMR - the Wizard of Moz - Rand Fishkin (@randfish). You can find Rand over at Moz.com. https://www.youtube.com/watch?v=1W9GnB2rzb4 On this episode of Digital Marketing Radio we discuss what SEO might look like in the year 2020, with topics including: Will we still be calling it SEO in the year 2020? To me it seems that SEO is splitting into different specialisms - UX, website performance, content marketing to name a few. Will an SEO be able to do everything in 2020 or will the role become even more specialist in the future? Do you think the average small business owner be more or less concerned with SEO in the year 2020? What are the SEO strategies that work well in 2016 that won’t work so well in 2020? What do you think Google Plus might look like in 2020 and do you think that Google might h

Today I'm joined by a man who I interviewed first 18 months ago - back on episode 54 of Digital Marketing Radio, where he shared some great tips on the art of storytelling in marketing. Since then he’s interviewed 163 successful and inspiring entrepreneurs for his very own podcast - and he’s about to publish a book on the subject. Welcome for the second time to DMR - Matthew Turner (@turndog_million). [You can find Matt over at Turndog.co/SM] https://www.youtube.com/watch?v=IALiLcA70bQ On this episode of Digital Marketing Radio we discuss how to turn a podcast into a book, with topics including: Did you know that your destination was to write a book at the start of your podcasting journey? Did you find that your ability to interview well improved as the episodes went by? How else did the process change you? What would you do differently if you had to do it again? What would you advise anyone intending on embarking on a similar project? Who did you like interviewing the most? Who did you like inter

Today I'm joined by a man whose work has been recognized by Forbes, Advanced Photoshop Magazine and Photoshop Creative Magazine. He’s a creative entrepreneur with 10 years commercial experience in design and marketing.  Welcome to DMR, @robertoblake. [You can find Roberto over at RobertoBlake.com.] On this episode of Digital Marketing Radio we discuss how to grow your audience on YouTube, with topics including: You've got 90,000 subscribers and loads of videos with tens of thousands of views. What’s your secret? Do you have to produce beautiful videos to be successful? When did you start on YouTube? What kind of videos tend to get the most views? Do you promote your videos much after you publish them? What kind of call-to-action do you have? Has YouTube changed much over the past couple of year? How do you think YouTube will continue to evolve? Are there other video networks starting to compete with YouTube? Is producing videos for YouTube quite different from hosting a live event? [Tweet ""#

Today I’m joined by an Integrated Marketing Manager who started her career as a brand strategist. She’s also Adjunct Professor at UMSL where she teaches the Social Media Marketing course. Welcome to DMR, Brianna Smith. [You can also find Brianna over at BeingYourBrand.com.] https://www.youtube.com/watch?v=B4QHeOunEj8 On this episode of Digital Marketing Radio we discuss "what’s the difference between social media marketing for B2B & B2C?", with topics including: How long have you been involved with social media marketing? How much has it changed? What specifically has changed? What’s the difference between social media marketing for B2B & B2C? What works best for B2B? Does B2B businesses still need to be active on social media? What networks work best for B2B? What works best for B2C? What networks work better for B2C? How should B2B and B2C social profiles be set up differently? [Tweet ""There's no area of the business where marketing should not be involved." @Brianna5mith"] Software I couldn

Today I’m joined by the Professor of Digital and Social Media Marketing at the University of Missouri. He is the author of ‘Optimal Database Marketing’ and founder of  the Midwest Digital Marketing Conference - Welcome to DMR, Perry Drake (@pddrake). [You can find Perry over at UMSLdigitalconference.com.] https://www.youtube.com/watch?v=-lTWP9eAh8Y On this episode of Digital Marketing Radio we discuss measuring the impact of your social media activities, with topics including: Is it essential for everyone who represents a business on social media to be measuring the impact of their activities? What are a few of the most important metrics to be keeping an eye out for? What are some of the more effective activities to be doing on social media? What tools are you using to measure social media activity? What are some of the more effective paid advertising opportunities on social at the moment? Are there any social platform activities that you can’t measure, that you just have to rely on gut instinct to

Today I’m joined by someone who moved from project management, to educating and communicating the value of email marketing to digital marketers, entrepreneurs, and content creators everywhere. Welcome to DMR, Tom Tate (@tnrt). [Tom is Product Marketing Manager at AWeber.com. You can also find him over at Weekly.coffee] https://www.youtube.com/watch?v=pmho2MO3AY8 On this episode of Digital Marketing Radio we discuss how to attract and engage email subscribers, with topics including: How would you compare the value of email marketing compared with other digital channels? Is it important for every type of business to be building a list? How much detail on your prospects is it best to get, or will email suffice? What are some of the more effective ways to attract new subscribers at the moment? Is it possible to come across as very personalised, but still be very much automated? What are some of the more effective ways to get your subscribers to open and engage with your emails? Are there any idea leng

Today I'm joined by someone who sold his business for 7 figures back in 2003 and then retired. And then got bored. So he started an e-commerce business, and that’s now generated over 20 million dollars in sales to-date. Welcome to DMR, Jon Butt (@MarketingOwners). [You can find Jon over at MarketingForOwners.com.] https://www.youtube.com/watch?v=rSMwtWb_czo On this episode of Digital Marketing Radio we discuss  creating customers on autopilot, with topics including: You registered FireProtectionOnline.co.uk back in 2006 - how significant to your success is the fact that you were previously involved in that industry? Michael Gerber says “work on the business not in the business” & that’s what you also seem to apply to what you do. When you started off were you very hands on in every marketing activity? What marketing activity should a business try to automate first? What marketing activity shouldn’t a business owner automate? How has automation technology changed over the past few years? Can any bu

Just after I interviewed Art Jones for episode 141 of DMR – he also interviewed me for his own show. And it struck me that on that show, I talked a lot about my own background in digital marketing; and my own views on online marketing success, and on podcasting too. That’s not a side of me that you get to hear very often here on DMR – so thanks to Art, I decided to release that interview – as a bonus episode here. It’s going to be a little bit different, but if you’re a regular listener, it’ll give you an opportunity to find out a little more about me, the man behind the Digital Marketing Radio microphone. Here are a few of the things that we discuss: Am I a jackhammer or a hummingbird? Do I take advice from many people, or just a few people? What was my first business that I started in the year 2000? Did the things I learned from business in the past help me with building an online business? How I got involved in SEO and making money online What’s the story behind the 13 Pillars of Internet Marketi

I'm joined today by someone who believes that sales, as we practiced it in the last century is dead! He's a man who believes that it's absolutely essential to stand out and rise above all the noise made by the competition. Please welcome, the principal consultant at “The Art of Standing Out” - Arthur Jones. You can find Art over at TAO-iM.com. On this episode of Digital Marketing Radio we discuss  the art of standing out, with topics including: Is one way for a business to stand out, by adapting technology quicker than its competitors? What are the most important technologies for businesses to adapt as soon as possible? Are humans still important? What about communication with prospects - how much of that should be automated and systematized and how much should you rely on an individual’s personality? You say that storytelling is also important - how much of that can be built into the system? Will the art of standing our rely more and more on technology in the future? [Tweet ""Accept the responsibi

Today I’m joined by a UK digital marketer with a passion for digital communications. He’s currently an SEO account manager based in Yorkshire, England. Welcome to DMR, Dan Taylor (@danny_taywitter). You can find Dan over at KeywordsAndJargon.com https://www.youtube.com/watch?v=x-XH0eRX4pw On this episode of Digital Marketing Radio we discuss why everyone is ignoring your content, with topics including: Why do so many content marketers struggle to get traction with their content? What are a few of the biggest mistakes that you see people making? Is it getting more difficult than it used to be? What is the right way to do it? Is it necessary to pay to play in 2016? What does the future of content marketing look like? [Tweet ""Invest time into looking into your #AnalyticsData. Learn about your audience." @danny_taywitter"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Canva [

Today I’m joined someone who consultants to boards on “social media for business”. She’s author of “The Social Executive: How to Master Social Media and why its Good for Business”. Welcome to DMR, @DionneLew. You can find Dionne over at DionneLew.com https://www.youtube.com/watch?v=Pohpca09v9Y On this episode of Digital Marketing Radio we discuss  social media strategy for senior executives, with topics including: Is it actually a good idea to get all senior executive active on social media - or is social media simply not right for some people? What percentage of senior executive would you say are active on social media at the moment? For those who are active, what are the downsides of being active? What are the benefits? What are some of the most effective networks to be on? What are some examples of the best ways for senior execs to interact on social media? What are some of the most effective networks and why? Can Facebook be effective for senior execs? [Tweet ""#Scheduling is not #automation"

Today I’m joined someone who walked away from her global marketing strategy role at Microsoft in 2012 to help entrepreneurs and small business owners tame their marketing monsters; and design results-based strategies that actually work. Welcome to DMR, Michelle Evans (@michellelevans). [You can find Michelle over at michellelevans.com] https://www.youtube.com/watch?v=LNZ3eRIQehI On this episode of Digital Marketing Radio we discuss how to grow your business by being a guest on other people’s platforms, with topics including: No regrets about walking away from Microsoft? One of the marketing methods that you’re finding to be particularly successful at the moment is what you call “guesting” - what do you mean by that? What are the different types of “guesting” that work best at the moment? Where does someone find “guesting opportunities” How do you prepare for a guest opportunity? And how do you turn these guest appearances into actual business? I’m starting to get a few requests to guest on Digital M

Today I’m joined by a tech entrepreneur who is a passionate builder of SAAS products that solve real world problems. He’s the founder of a company that monitors Google, Bing and Yahoo text ads and trends; and offer PPC competitor insight. Welcome to DMR, Leon Krishnayana (@leonkrishnayana). You can find Leon over at iSpionage.com. https://www.youtube.com/watch?v=Io6INlWHWzY On this episode of Digital Marketing Radio we discuss learning from your competitor's PPC campaigns, with topics including: Is it essential for every business that runs PPC ads to be analyzing their competitor’s ads? What are the most important aspects of an ad to analyze? Obviously you shouldn’t just copy your competitor’s ad copy - or can you? What are some specific ways that competitive intelligence helps with managing PPC? What are some of the biggest mistakes people make with PPC campaigns? How is PPC changing? Is CPM or video or other forms of paid advertising going to take over? [Tweet ""Word of mouth marketing is the h

Today I’m joined by someone who was ranked the number 1 tennis player in Switzerland before suffering a career-ending injury at the age of 17, forcing him to reevaluate his entire life. Since then he’s built a multimillion-dollar internet marketing business in less than 36 months and authored a book called MAXIMIZE: 29 Strategies to Turbocharge Your Business with the Power of the Internet. Welcome to DMR, Matthias Mazur (@mattmazur). https://www.youtube.com/watch?v=2KLdQWlKDbo On this episode of Digital Marketing Radio we discuss  the how to create a compelling online offer, with topics including: What is a compelling online offer? What are the most important elements of a successful online offer? What are some of the mistakes that businesses make when trying to create a compelling online offer? Can you realistically expect someone to make a purchase on their first visit to your website, or do you have to nurture that relationship first? A lot of your training focuses on consultants. What are a few

Today I’m joined by the author of “The Professional Marketer”. He’s also the VP of marketing at InCapsula, welcome to DMR, Tim Matthews (@timmatthewssv). https://www.youtube.com/watch?v=6QQ2uCnqDT0 On this episode of Digital Marketing Radio we discuss  the New Year’s resolutions for marketing teams, with topics including: Why have resolutions for marketing teams? Is January the best time for resolutions? One of the resolutions you suggest is “Be the Buyer Day” - what’s that about? Something else that you think is an important resolution is talking to customers - but does that apply to digital marketers as well? What else is on your own list of marketing resolutions this year? Do you have a team that decide their own resolutions? One of the main reasons that your book “The professional marketer” exists is because of Kickstarter. Were you quite happy with the Kickstarter experience? What’s one thing you might do differently if you did a future Kickstarter campaign? [Tweet ""Never overlook an oppor