Digital Marketing Radio

David: What does great video content marketing look like in 2014? What’s best... publishing shorter videos more often or publishing longer videos with less frequency? Is it feasible for just about any business to be producing their own videos? Those were just three of the questions that I intend to be asking our special guest today, Amy Schmittauer. Amy, welcome to DMR. Amy: Thank you so much for having me David. David: Thanks for joining us. Well, Amy is the president of Vlog Boss Studios, a creative digital agency specializing in video content marketing. She’s also the founder and face of SavvySexySocial.com, a video blog which helps SMBs and content creators develop and execute a social media marketing strategy. Amy, what are the main facets of great video content marketing? Amy: I think the most important things is that people don’t realize how important their audience is to their content development. A lot of people just want to go out and start making videos that they love themselves but the realit

David: Do you need any special software to create a Kindle book? How do you format a Kindle book and do you publish a Kindle book? Those are just three of the questions that I intend to ask our special guest today, Ashly Lorenzana. Ashly, welcome to DMR. Ashly: Thank you so much for having me. David: Thank you for joining us. Ashly is an expert in Kindle publishing, book marketing, blogging, and also freelance writing. You can find her over at AshelyLorenzana.com. Ashly, is publishing a Kindle book easy or is it a bit of a learning curve to grasp the essentials? Ashly: I think it's getting easier. I think there are some aspects of Kindle publishing that are still somewhat of a challenge for people who are new to the whole process. The formatting is one of the trickier areas, cover design, a lot of people struggle with that it seems like, but other than that, I would say it's fairly easy. Amazon has made it pretty easy for people at this point in time is my opinion. David: Is this a logical area for bus

David: Is it necessary to persuade people to buy from you online or can great informative content do the job for you by itself? What types of content marketing don't work anymore? Do you need to cover as many bases as possible when publishing your content or is it focusing on just one platform best? Those are just three of the questions that I intend to ask today's special guest, Mickey Lonchar. Mickey, welcome to DMR. Mickey Lonchar: Hi, David. Nice to be with you. David: Great to have you here. Mickey describes himself as a Chief Persuasion Officer, a media neutral content creator, crafting big ideas for marketers of all sizes and finding creative ways to amplify them through the integration of great customer experience. Mickey, is it possible to build a great business nowadays without being a regular content creator? Mickey Lonchar: I think it's possible. It's almost like if you're very well known, you have an established reputation already, people are already spreading good words about you, yes, it

David: Has SEO been overtaken by social media? What are the most imperative areas of SEO to get right? What does good web design look like in 2014? Those are just a few of the questions that I intend to ask our special guest today, Jonny Ross. Jonny welcome to DMR. Jonny: Hi. David: Well Jonny’s actually the founder of Jonny Ross Consultancy. An SEO web design and social media service provider based in Leeds in the U.K. Jonny, is it important that SEO and social works closely together or can you work as two silo departments, barely speaking to each other? Jonny: I think that’s a really interesting question. I think a lot of people do believe that they can work independently. For an effective campaign the more each part understand each other the more powerful the entire campaign can be. I think SEO has very much moved towards social media. It’s nothing new. It’s happened over the last three or four years. There’s a major swing. For me SEO is just about good content and getting that content popular. Well,

David: Should every business be publishing online video? What type of video works best and what are the biggest video marketing pitfalls? Those are just 3 of the questions that I intend to ask today's special guest, Hannah Brenzel. Hannah, welcome to DMR. Hannah: It's great to be here. Thanks for having me. David: Hannah is the content marketing coordinator for ViralGains, a viral video marketing company based in Boston, Massachusetts. On a daily basis, she creates content designed to educate brands, agencies, individuals, and businesses of all sizes on importance of integrating online video into marketing campaigns. Hannah, integrating online video into marketing campaigns, do you mean paid video advertising campaigns or organic viral videos? Hannah: We generally focus on paid advertising campaigns, mostly because every piece of content really needs that boosts to get to the right audience so they can blow it up through organic sharing. There are sometimes those peak brands will create really awesome

David: Is local marketing very different from global digital marketing? What are the best sources of traffic for local businesses, and what digital marketing strategies work best for local businesses in 2014? Those are just three of the questions that I intend to ask our special guest today, Calin Yablonski. Calin, welcome to DMR. Calin: Hey, thanks a lot, David. Thank you. David: I'm trying to focus on pronouncing your name correctly there. Calin: You did a pretty good job. It's Calin Yablonski. I know it's a bit of a tongue twister. David: Calin's founder of InboundInteractive.ca providing local businesses with a professional suite of digital marketing services. Calin, I'm impressed that you actually called it Inbound Interactive back in 2009 because was that not actually before the term “inbound marketing” was really coined? Calin: Actually, Inbound Interactive was a name that I came up with about three years after I officially launched my business. I'd like to pretend that I was really insightful a

David Bain: Can you really make a living writing? How and where is it worthwhile publishing eBooks and what's an effective promotional cycle once you've published an eBook? Those are just three of the questions that I tend to ask our special guest today, Carol Tice. Carol, welcome to DMR. Carol Tice: Hi. Thanks for having me. David Bain: Thanks for joining us. Carol is a long time freelance business writer who now helps writers earn more through her Make A Living Writing blog which is listed in the 2014 Writer's Digest 101 Best Websites for Writers. She's also author or co-author of two print business books and five eBooks for writers. So, Carol, can you really make a living writing? Carol Tice: As a freelance writer? Yeah, absolutely. There is so much opportunity out there and only going to be more in the future. What happened in the downturn was a lot of companies got rid of staff and they started using more freelancers for all kinds of creative tasks and they learned that they loved it and that it wor

David: What the most effective source of website traffic in 2014? How has this changed over the last couple of years and what's the most important trend to keep an eye on over the next year? Those are just two of the questions that I intend to ask our special guest today Matt Forman. Matt, welcome to DMR. Matt: Hi, David. How are you? David: I'm very good. Thank you. You sound very good as well with that bird-chirping environment. Matt: Yes. It's a glorious day over here in Australia. I'm just enjoying the sunshine and the beautiful weather. David: I'm jealous! Matt is the founder and the managing director of Traffika, a digital generation firm helping high-growth medium and large organizations to optimize their businesses online. Matt, do you find that your average new client understands what they should be doing with their digital marketing strategy or do you typically find that you have to educate before you get started? Matt: Yeah. That's a great question, David. I think there's a probably couple

David Bain: What social networks are most effective for business in 2014? How do you measure the effectiveness of your social media interaction; and is there still a place for business blogging in 2014? Those are just three of the questions that I intend to ask our special guest today, Stan Smith. Stan, thank you very much indeed for joining me. Stan Smith: Thank you for having me. I’m sure we’re going to have some fun. David Bain: Absolutely. Now, Stan is a business growth strategist at Push Social, particularly focusing on using social media tools to achieve a competitive advantage. His main expertise is in social media and business blogging. Stan, blogging has been mainstream for nearly 10 years or so now. Has social media finally taken over, or is there still a place for business blogging in 2014? Stan Smith: That’s a great question. I believe that blogging gets stronger as the social media channels get stronger. I arrive at that premise really by thinking about blogging and social media this way. B

David Bain: What's the difference between a website and a blog? What's the best setup for a blog in 2014? What's the future for blogging? Those are just three of the questions that I intend to ask our special guest today, Rick Brooks. Rich, welcome to DMR. Rich Brooks: Thank you very much for having me. I'm looking forward to it. David Bain: You're welcome. Rich is president of Takeflyte.com, a web design and internet marketing agency based in Portland, Maine. He's also founder of the Digital Marketing Conference, Agents of Change taking place just a couple of weeks after this interview is published. Rich, when I ask you what subject you wanted to talk about today, you said blogging. Why was that? Rich Brooks: Well, I still think blogging is a critical part to any small businesses online success. I know that social media gets a lot of the attention these days; Facebook, Twitter, LinkedIn, Pinterest, Instagram. Those are sexy topics, there's no doubt about it. But so many of these tools are really somebod

David: Why is it essential to claim your business online? How differently do customers interact with mobile compared with desktop and how are the most progressive businesses using mobile marketing in 2014? Those are just three of the questions that I intend to ask today’s special guest, Jamie Turner. Jamie welcome to DMR. Jamie: Glad to be here. I’m really flattered that you asked me to join in the conversation. David: Wonderful to have you. Well, Jamie Turner is an internationally recognized author and thought leader who’s helped the Coca Cola Company, AT&T, and CNN to tackle complex marketing issues. He’s also coauthor of Go Mobile which was the number 1, best selling mobile marketing book on Amazon. Jamie, I guess mobile marketing has gone from starting to happen in 2012 to absolutely essential in 2014? Jamie: It really has. We’re really in an era where people are using mobile more and more frequently to connect with the brands they love. In fact, I know you’re based out of the UK. I was born in Lond

David Bain: What exactly is inbound marketing? How can it help to automate your marketing? Is lead nurturing really worth it? Those are just three of the questions that I intend to ask our special guest today, Cathy Boudreau. Cathy, welcome to DMR. Cathy Boudreau: Hi, David. Thanks for having me. David Bain: Thanks for joining us. Cathy is a social media manager for Harvest Solutions, a CRM automation consultancy firm. Cathy deals with all of the Harvest Solutions' inbound marketing efforts, using HubSpot as a marketing automation tool. Cathy, for those listening who don't really know, how would you describe inbound marketing? Cathy Boudreau: I would describe inbound marketing as a way to market to people without giving them an interruption, such as with outbound marketing, you're making phone calls or sending them direct mail pieces. That's all considered outbound and interruptive. Whereas, inbound is you're getting people to come to you. They're doing a search on the internet and they find you. They

David Bain: What exactly is A/B testing? Why is it important? How do you determine a split testing winner? Those are just three of the questions that I'm going to be asking our special guest today, Paul Julius. Paul, thanks for joining us on DMR. Paul Julius: Hi, David. Great to be here. David Bain: Good to have you here. Could you begin by telling us a little bit more about you and perhaps what you do yourself as well? Paul Julius: Sure. Right now I work for a company called Consultwebs. We're a legal marketing firm. I run all the AdWords paid search campaigns for all our clients. That includes setting up the campaigns, doing the keyword research, managing their budgets, really all that thing. Optimizing for ROI is the bottom line. David Bain: Okay. Paid so search, does that encompass more than pay-per-click or it's just pay-per-click that you focus on? Paul Julius: The primary thing that I think everybody's most familiar with is Google AdWords. We have looked into some other things like doing conten

David: What are the most important reports in Google Analytics? How should you customize your dashboards and what metrics are the most important to be keeping an eye on? Those are just three of the questions that I’m going to be asking our special guest Alan Morte today about Google Analytics. Alan thanks for joining us on DMR. Alan: No problem. Thank you having me. I appreciate the time. David: Alan is the president of Three Ventures where he uses analytics to help his clients increase the ROI from millions of dollars marketing spend annually. So Alan, is it nearly always Google Analytics that your clients use or are you finding that other tracking tools are just as popular? Alan: There are other tracking tools that are just as popular. Google Analytics has the brand name behind it. Obviously you have Adobe’s products and Omniture but really it just depends on … Its going to really depend on the CTO and the technology staff and what their preferences are but Google Analytics really they do a good job wi

David Bain: How has pay-per-click search changed over the last few years? What is attribution modeling and how will attribution modeling impact paid search and SEO in the future? Those are just three of the questions that I'm going to be asking today's special guest, George Michie. George, welcome to DMR. George Michie: Thanks, David. It's great to be here. David Bain: Oh, great to have you here. Thank you very much for joining us. George is the Co-Founder and Chief Marketing Scientist at RKG, an industry leader in search and performance marketing. George is a member of Google's Performance Marketing Council and a longstanding contributor to Search Engine Land. Chief Marketing Scientist. That sounds interesting. George Michie: Yeah, it's a big title to live up to but ... I'll call it aspirational if nothing else. David Bain: It certainly intrigued me. What does it involve? What would you say your role involves in a daily basis? George Michie: I think our view is that marketing in general should be appr

David: What has been the biggest positive change in podcasting over the past 2 years? What’s the best piece of digital marketing advice that you’ve ever received and what do you think is going to be the biggest change in podcasting over the next 2 years? Those are just 3 of the questions that I’m going to be asking today’s special guest, John Lee Dumas. John, good to have you on DMR. John: David, I am stoked to be here and with those questions I am prepared to ignite my friends! David: Wonderful. John Lee Dumas is the founder and host of Entrepreneur on Fire, a top ranked podcast being the best in iTunes 2013. John interviews today’s most inspiring and successful entrepreneurs 7 days a week and has been featured in both Time and Inc. Magazine and is founder of Podcaster’s Paradise - a community where podcasters can create, grow and monetize their podcasts. Entrepreneur on Fire generates over 550,000 unique downloads a month with past guests such as Seth Godin, Tim Ferriss, Barbara Corcoran, Gary Vaynerchu