Digital Marketing Radio

Today I'm joined by a man who over the past 10 years has generated hundreds of millions of dollars, growth consulting to fortune 500 businesses. He has built teams, developed brands and run hundreds of tests for his clients, resulting in him starting Hotjar - software offering heatmaps, recordings and other website visitor feedback. Welcome to DMR, David Darmanin. https://www.youtube.com/watch?v=fHKhYtZrFM4 On this episode of Digital Marketing Radio we discuss how to launch a digital business, with topics including: What made you decide to launch Hotjar? How did you position Hotjar differently compared with the competition? What did the first version of the software look like? How did you recruit your initial users? What initial feedback from your users surprised you the most? What did you optimize about your own purchase process based upon your own software? How big a team did you need to get to that stage? What did public launch of the business involve? What has been the most effect