Digital Marketing Radio

Today I'm joined by a man who’s helped over 2,000 businesses grow, using the power of pay-per-click advertising and website optimization. He’s a passionate entrepreneur, on a mission to help businesses achieve online marketing success. Welcome to DMR, Jacob Baadsgaard. [You can find Jacob over at DisruptiveAdvertising.com.] https://www.youtube.com/watch?v=Pr82ZGK7S48 On this episode of Digital Marketing Radio we discuss how to Optimize Google AdWords in 2016, with topics including: Should Google Adwords still be one of the primary online advertising considerations for most businesses? Where are the opportunities in AdWords in 2016? What are the common mistakes that you see businesses making with AdWords? What are the biggest changes that you’ve seen in Google Adwords over the past few months? Where are the key opportunities with AdWords at the moment? What about device targeting? How do you best segment your ad campaigns to target different types of devices? What kind of ad copy are you f