Digital Marketing Radio

Today I'm joined by someone who spends most of his time "in-the-field", talking with industry leaders, customers and prospects to understand their marketing challenges. He’s a product marketing manager for Adobe Campaign - welcome to DMR, Ben Tepfer. [You can find Ben over at Adobe’s Digital Marketing Blog.] https://www.youtube.com/watch?v=eU8k7daOrGQ On this episode of Digital Marketing Radio we discuss cross-channel marketing management, with topics including: Multi-channel - or double-down on one channel - what tends to be most effective in digital nowadays? Is it reasonable for marketers to have a comprehensive knowledge of different disciplines? Should marketers aim to be more specialist in the future? How have software and systems changed over the years to assist with cross-channel campaign management? Is it ever best just to manage campaigns naively, on their own platforms? What marketing activities are you finding to be very effective at the moment from an ROI perspective? What ar