Digital Marketing Radio

Alex Makin is the Managing Director and Principal Founder of Syneka Marketing. Syneka Marketing were finalists in 2013 and 2014 in the Australian Marketing Institute's Awards for Marketing Excellence. Today on Digital Marketing Radio we discuss the following: How important is having a marketing plan? What should a marketing plan include? How should you measure the effectiveness of your marketing activities? Should a business implement marketing activities without a plan? What challenges are retailers facing at the moment? Identifying opportunities Do you need to have your marketing tactics included as part of your marketing plan? What comes first, defining your core proposition or asking your customers what they think you should sell? Integrating your marketing activities Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business? Vtiger CRM [CRM Software] What software don't

Susan Baroncini-Moe is the author of the bestselling, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. She is an executive coach and a digital marketing strategist. Recently named one of Online Marketing Institute’s Top 40 Digital Marketers of 2014, she regularly speaks to audiences of all sizes and has shared the stage with business giants like Michael E. Gerber, Bob Burg, and Larry Winget, among others. Susan and her businesses have been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum, and she is a Guinness World Records® titleholder. You can find more articles by and information about SusanBaroncini-Moe at http://www.businessinbluejeans.com/. Today on Digital Marketing Radio we discuss the following: What are some of the best ways for brick and mortar businesses to leverage digital marketing? How do you build a 'village' to support your business? Who holds the Guinness world

Matthew Turner is 'Turndog', an Author, Brand Storyteller & Speaker who spends each day Discovering, Creating & Sharing Inspiring Stories. He keeps busy with lots of storytelling goodness, but at the minute he's writing THE SUCCESSFUL MISTAKE: a book about overcoming your #GreatMistake and transforming it into your best idea yet. Today on Digital Marketing Radio we discuss the following: The art of storytelling in marketing Is it possible for a brand to be a good storyteller? What are some of the most important lessons you can learn by interviewing over 150 entrepreneurs? How do you implement storytelling into your digital marketing mix? The importance of making a brand personable Defining your brand story Sharing your story with the right people - defining your key audience Should you use 3rd person on your about page? What are some of the biggest mistakes that successful entrepreneurs have made? How interviewing people can assist with your own development The Successful Mistake Interviewee Vi

Joshua Strawczynski is the Managing Director of J Marketing, a marketing consultancy that works across traditional and digital business. He has a proven record of growing businesses through marketing structure and discipline. As a result he was named in the Australian Institute of Management’s Top 30 under 30. Today on Digital Marketing Radio we discuss the following: Difference between traditional marketing and digital marketing How important is branding for online business? What do we do badly in digital? Why business strategy has to be at the heart of digital marketing What print media is performing particularly well at the moment? Can one person be expected to implement a comprehensive digital marketing campaign? What are some of the most important considerations when aiming to create an effective online brand? Where should you invest to ensure that your brand is trusted? What CMS do you recommend? What are the pros and cons regarding WordPress? Software I couldn't live without What softwar

Jayde Lovell and Bec Susan Gill are YouTube video producers, who run the YouTube Channel 'Did Someone Say Science'. Previously, they were the digital dream for the world's largest PR agency Weber Shandwick, where Jayde worked as the Vice President of Digital for Asia, Europe, Middle East and Africa, and Bec was a creative director and videographer based out of Singapore and London. Today on Digital Marketing Radio we discuss the following: How to use YouTube for marketing What makes a successful video? Why are there lots of mega-celebrities on YouTube, but not many successful brands? Is video marketing harder for brands? You've made a great video and uploaded it to YouTube - now what? If you can't afford to employ a pro video team, can you still compete with the big boys? Figuring out your target market Offering value to your audience Promoting your video Why passion is so important Is the message more important than video quality? What microphones to use for videos How long should a video

@AlanMorte is a Co-Founder at Three Ventures Technology, an enterprise Analytics, Search Marketing, and Responsive Web Development firm. His work with Google Analytics has been published in Digital Marketing Monthly, named by Kiss Metrics as one of the top resources for Google Analytics in 2014, and will be speaking on tracking strategies to measure social ROI with Google Analytics at SMX Social Media in Las Vegas. Today on Digital Marketing Radio we discuss the following: How to measure social media ROI The common issue with marketers How to use Google Analytics to get the best out of social media Do you need any other 3rd party solution to track your social media success apart from Google Analytics? Is it important to tell Google Analytics that certain traffic comes from Google Analytics tracking groupings Tagging your links with mediums, sources and campaigns Whether adding tracking parameters onto your URLs will impact your SEO results Should you ask bloggers to add tracking parameters to the

Robert Brady is the founder/PPC wizard of Righteous Marketing. He is a Google Partner, BingAds Accredited Professional and certified with Marketing Experiments for Online Testing and Landing Page Optimization. He has worked with a variety of different companies ranging from a small grass-fed beef grower in Idaho to large B2B SaaS companies. He currently resides in Idaho Falls, ID and can often be found skiing, mountain biking, or playing ultimate frisbee in the park. Today on Digital Marketing Radio we discuss the following: What's the best way to get started with LinkedIn advertising? Where to ads appear on LinkedIn, and what targeting options are available? What are the common mistakes made when advertising on LinkedIn? What makes LinkedIn unique compared with other pay per click networks? Can LinkedIn work for any business, or is it just appropriate for a B2B business? Where do ads appear on LinkedIn and what targeting options are available? What kind of click through rate might an advertiser ex

Pete Whitmarsh is Head of PPC at Search Laboratory and is  responsible for a team of 20 PPCers. Today on Digital Marketing Radio we discuss the following: How do you really know the optimum amount you should be bidding on a keyword, on Google AdWords? Should everyone be targeting specific devices and times with their Google AdWords' campaigns? What are the up and coming paid search opportunities to look out for? Is Google AdWords generally the best place to start in terms of PPC? How does Google AdWords work? Are there better targeting opportunities on Facebook? How do you know the optimum amount that you should be bidding for your pay per click traffic? How do you establish the best ROI? Is there a best position number to be aiming for? Do you generate much more traffic if you appear at the top of the paid search results? What impact did the 'enhanced campaigns' update have on average click costs? What ad extensions or other bid options are worthwhile paying close attention to? How important

Oren Greenberg is MD of Kurve, a search specialist digital marketing agency and head of search for Wonga internationally. Today on Digital Marketing Radio we discuss the following: What's it like working as head of search in the payday loans industry? What SEO tactics don't work anymore? SEO techniques in 2014 When your brand perception is tarnished, how do you handle that from an SEO perspective? Competing in an industry known for black-hat SEO Spammy, short-term SEO vs. a longer-term approach Why using advertorials for SEO isn't a good idea Does guest blogging still work? Do you have to be a big brand to rank well nowadays? Are backlinks still important? Is there a correlation between rankings and brand mentions? Is Google's algorithm different in different countries? Is foreign language SEO easier? Some of the key answers shared on today's episode... Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significa

Jon is head of JontusMedia, a creative marketing & design agency operating out of Stockholm, Sweden. A small team of guerrilla marketers, Team Jontus currently serve clients in Europe, North, South America, and Asia. Today on Digital Marketing Radio we discuss the following: How long should a marketing campaign run before you know it's been a success? How does old school print media sit with the digital marketing world? What are the biggest mistakes that entrepreneurs make when it comes to digital marketing? How would you define guerrilla marketing? Guerrilla marketing examples The return on integrating offline marketing with online activities What are some of the biggest mistakes that online marketers are currently making? Why you need to identify your goal before you start your marketing campaign Why a lead isn't necessarily a goal Some of the key answers shared on today's episode... Software I couldn't live without What software do you currently use in your business that if someone took awa

Allen Zuk began his career in newspaper design and production in 1990, working his way up to production management, then moving on to web design and multimedia in 1997. He became involved in the book publishing industry in 2001 as a technical editor of digital design titles, and in 2004 he relocated to Toronto to start Clamour Creative Inc, a company providing digital publishing services and consulting to self-publishers, media companies, and various other publishing industry clients. He has also been teaching technology courses in the Toronto Humber College Creative Book Publishing Program since 2006. Today on Digital Marketing Radio we discuss the following: How to self-publish a book What recent change has had the biggest positive impact in the publishing industry? Is self-publishing complicated? Is there still a perceived value in print books vs. e-books? Are there any other print-on-demand options apart from CreateSpace and Lightening Source? Does using CreateSpace give you a better opportunity

David: How do you ensure that your website is as user friendly as possible? Is it best to focus on multiple digital marketing activities at the same time or is it sometimes better to focus on just the one single activity? And what are the most effective digital marketing activities at the moment? Those are just few of the questions that I intend to ask my special guest today Lyena Solomon. Lyena, welcome to DMR. Lyena: Thank you very much. Hello, everybody. David: Hello and, well say hello in everyone's behalf. Lyena designs tactical steps to optimize websites, digital content and search marketing, with one goal in mind. Revenue. Her expertise is a SEO, PPC, analytics and usability. So Lyena, what comes first SEO or website design? Lyena: It looks like it's a trick question. Like, what's comes first, the chicken or an egg? David: What comes first? The chicken or the egg? Lyena: It's important to have both SEO and usability in mind when you design a website. The design should be pleasing to the people w

David: Do you need a content marketing strategy before you start producing content? Is it important to have a consistent tone of voice in all of your content? And is it essential to have a call to action at the end of your content? Those are just three of the questions that I intend to ask today’s special guest, Elisa Gabbert. Elisa welcome to DMR. Elisa: All right thank you very much for having me. David: Oh thanks for joining me. Elisa is the Content Marketing Manager at WordStream, an online advertising software and services firm that also offers free tools for digital marketers. So Elisa, how would you define content marketing and how has it changed over the last couple of years? Elisa: Well I suppose I would define content marketing as using content, which has become sort of a buzzword, but all that really means is things like blog posts or guides or videos, anything that you post on the web and is consumable by people as a way to basically bring in potential leads, possibly new customers, and just

David: How should you get started in content marketing? How do you determine the content that performs the best? and how do you best serve your existing customers with content marketing? Those are just three of the questions that I intend to ask my special guest today, Daniel Burstein. Daniel, welcome to DMR. Daniel: Thanks for having me. David: Welcome. Daniel is Director of Editorial Content at MECLABS working with a team of reporters digging for actionable information while serving as an advocate for the audience. So Daniel, how have website visitor's expectation of content changed over the past few years? Daniel: That's a great question because when we think back, we're talking on the pre-call by how much time you spent online and online marketing. We think back in the early days of online marketing, it was just impressive that there were websites, right? People were just happy to be able to go online at any time of day. I remember some of the first ads for some of the brick and mortar companies who

David: What are the benefits of SEO versus PPC? What is the downside of SEO versus PPC? And how does search marketing stack up against other forms of online marketing such as social media? Those are just three of the questions that I intend to ask our special guest today, Cara Whitehouse. Cara, welcome to DMR. Cara: Thank you very much for having me. David: Welcome! Cara, heads up, Reload Digital, a London-based agency specializing in helping clients find the right blend of search, social, and other forms of online marketing to grow their business. So Cara, how do you define when a client should be using SEO or PPC? Cara: There's a lot of factors, really, but I guess the main one that we generally focus on is about understanding the time frames that a client is working to. For example, if it's October and the client wants to be looking at boosting their traffic in run up to Christmas, the only realistic search marketing option is PPC because SEO, as a general rule, just simply won't kick in quick enough

David: What are the rules for prosperity in the new economy? How do you apply conventional sales skills to an online world? And is it really possible to sell from a mobile device? Those are just three of the questions that I intend to ask our special guest today, Andrew J. Cass. Andrew, welcome to DMR. Andrew: Hey, David. Thanks for having me. Good to be here. David: Well, thanks for joining me. Well, Andrew was a seven-figure producer in two separate sales businesses before the age of 35. He's also one of the few Dan Kenndy certified business advisors and co-founder and president of RemarkaMobile. So Andrew, do you think that new web-based businesses are forgetting about learning sales skills? Andrew: I do actually because what's funny today is a lot of people I think like to hide behind, they like to hide behind the internet today or hide behind the web today and sort of sell virtually, which I think you can to a degree. But I think, the more you try to remove the actual person-to-person touch that we

David: What SEO and link building tactics are working for big name brands in 2014? Is guest posting dead or is this something that still works from an SEO prospective? And what about link bait, what are the most effective strategies to encourage back links? Those are just three of the questions that I intend to ask, today's special guest, Justin Deaville. Justin, welcome to DMR. Justin: Thank you very much David, how are you doing? David: Very good thank you. Well, Justin is Managing Director at award winning digital marketing agency, Receptional.com. He was also previously Chief Executive officer at Keyword Research company, Wordtracker. So Justin, you've been involved with keywords, SEO and link-building for quite a few years, now. What's your opinion in terms of how SEO and Keywords have evolved over the last few years. Do any tactics that used to work six or seven years ago, still work today? Justin: That is a good question, David. And, maybe I could let you in to a secret and say that most of the ta

David B: How do you run a successful modern marketing agency? Why is the best marketing invisible? And how do you earn your customer's trust in a high-tech world? Those are just three of the questions that I intend to ask today's special guest, David Horne. David, welcome to DMR. David H: Thanks for having me, David. Pleasure to be here. David B: Welcome. I try to have as many people on here called David as possible! David H: Yeah. David B: David Horne is a writer and marketer based in North Carolina. He's co-founder of the modern marketing firm Magnetic Ideas and founder of Fan Park, a subscription platform that connects fans to their favorite artists and thought leaders, David, what's the difference between a modern marketing firm and a traditional marketing firm? David H: I think the biggest difference is traditional marketing may not take a digital first approach or really factor in a lot of the design thinking principles around solving problems and creating pathways and looking at that from not ju

David: Where should you host your WordPress site? On a shared server, a VPS, or maybe on your own server? What WordPress themes are best in 2014 and what WordPress plugins are particularly useful at the moment? Those are just three of the questions I intend to ask our special guest today, Brandon Yanofsky. Brandon, welcome to DMR. Brandon: Thank you! David: Brandon is founder of MyWPexpert.com, a home of WordPress tutorials, advice, and reviews designed to assist you along your online journey. So Brandon, why WordPress? Brandon: Well, I actually got into WordPress when I was starting one of my first companies. I hadn't actually ever used it before that. I kind of got stuck with it; I tried some of the other CMSs out there and just found that none were really like WordPress. It's so popular that there's a lot of different plugins out there, a lot of different themes and support out there that you can't get with other CMSs out there. So you can do pretty much whatever you want with WordPress that you can't

David: What does it take to start and build your own successful e-commerce store? What are the common mistakes that e-commerce stores make and how do you increase your e-commerce conversion rates? Those are just 3 of the questions that I intend to ask today's special guest, Brandon Nolte. Brandon, welcome to DMR. Brandon: Thank you so much for having me, David. David: Thanks for joining us. Brandon is an e-commerce entrepreneur. He's founded a store, bringing in over $20,000 a month in revenue. His favorite things include hiring, working with his awesome team, and saying no! So Brandon, what prompted you to start an e-commerce store? Brandon: I guess I was looking for a way out of my previous business, which was a Kindle publishing business. It was actually doing really well for me, but I wanted to grow myself and my skill set. I thought e-commerce sounded like fun. It's probably not the most scientific way to go about it. Yeah, I was really just looking to grow myself as an entrepreneur. I feel like th