Digital Marketing Radio

David: How should you get started in content marketing? How do you determine the content that performs the best? and how do you best serve your existing customers with content marketing? Those are just three of the questions that I intend to ask my special guest today, Daniel Burstein. Daniel, welcome to DMR. Daniel: Thanks for having me. David: Welcome. Daniel is Director of Editorial Content at MECLABS working with a team of reporters digging for actionable information while serving as an advocate for the audience. So Daniel, how have website visitor's expectation of content changed over the past few years? Daniel: That's a great question because when we think back, we're talking on the pre-call by how much time you spent online and online marketing. We think back in the early days of online marketing, it was just impressive that there were websites, right? People were just happy to be able to go online at any time of day. I remember some of the first ads for some of the brick and mortar companies who