Digital Marketing Radio

Robert Brady is the founder/PPC wizard of Righteous Marketing. He is a Google Partner, BingAds Accredited Professional and certified with Marketing Experiments for Online Testing and Landing Page Optimization. He has worked with a variety of different companies ranging from a small grass-fed beef grower in Idaho to large B2B SaaS companies. He currently resides in Idaho Falls, ID and can often be found skiing, mountain biking, or playing ultimate frisbee in the park. Today on Digital Marketing Radio we discuss the following: What's the best way to get started with LinkedIn advertising? Where to ads appear on LinkedIn, and what targeting options are available? What are the common mistakes made when advertising on LinkedIn? What makes LinkedIn unique compared with other pay per click networks? Can LinkedIn work for any business, or is it just appropriate for a B2B business? Where do ads appear on LinkedIn and what targeting options are available? What kind of click through rate might an advertiser ex