Digital Marketing Radio

David: How do you ensure that your website is as user friendly as possible? Is it best to focus on multiple digital marketing activities at the same time or is it sometimes better to focus on just the one single activity? And what are the most effective digital marketing activities at the moment? Those are just few of the questions that I intend to ask my special guest today Lyena Solomon. Lyena, welcome to DMR. Lyena: Thank you very much. Hello, everybody. David: Hello and, well say hello in everyone's behalf. Lyena designs tactical steps to optimize websites, digital content and search marketing, with one goal in mind. Revenue. Her expertise is a SEO, PPC, analytics and usability. So Lyena, what comes first SEO or website design? Lyena: It looks like it's a trick question. Like, what's comes first, the chicken or an egg? David: What comes first? The chicken or the egg? Lyena: It's important to have both SEO and usability in mind when you design a website. The design should be pleasing to the people w