Digital Marketing Radio

David: Do you need a content marketing strategy before you start producing content? Is it important to have a consistent tone of voice in all of your content? And is it essential to have a call to action at the end of your content? Those are just three of the questions that I intend to ask today’s special guest, Elisa Gabbert. Elisa welcome to DMR. Elisa: All right thank you very much for having me. David: Oh thanks for joining me. Elisa is the Content Marketing Manager at WordStream, an online advertising software and services firm that also offers free tools for digital marketers. So Elisa, how would you define content marketing and how has it changed over the last couple of years? Elisa: Well I suppose I would define content marketing as using content, which has become sort of a buzzword, but all that really means is things like blog posts or guides or videos, anything that you post on the web and is consumable by people as a way to basically bring in potential leads, possibly new customers, and just