Digital Marketing Radio

David: What are the benefits of SEO versus PPC? What is the downside of SEO versus PPC? And how does search marketing stack up against other forms of online marketing such as social media? Those are just three of the questions that I intend to ask our special guest today, Cara Whitehouse. Cara, welcome to DMR. Cara: Thank you very much for having me. David: Welcome! Cara, heads up, Reload Digital, a London-based agency specializing in helping clients find the right blend of search, social, and other forms of online marketing to grow their business. So Cara, how do you define when a client should be using SEO or PPC? Cara: There's a lot of factors, really, but I guess the main one that we generally focus on is about understanding the time frames that a client is working to. For example, if it's October and the client wants to be looking at boosting their traffic in run up to Christmas, the only realistic search marketing option is PPC because SEO, as a general rule, just simply won't kick in quick enough