Digital Marketing Radio

Pete Whitmarsh is Head of PPC at Search Laboratory and is  responsible for a team of 20 PPCers. Today on Digital Marketing Radio we discuss the following: How do you really know the optimum amount you should be bidding on a keyword, on Google AdWords? Should everyone be targeting specific devices and times with their Google AdWords' campaigns? What are the up and coming paid search opportunities to look out for? Is Google AdWords generally the best place to start in terms of PPC? How does Google AdWords work? Are there better targeting opportunities on Facebook? How do you know the optimum amount that you should be bidding for your pay per click traffic? How do you establish the best ROI? Is there a best position number to be aiming for? Do you generate much more traffic if you appear at the top of the paid search results? What impact did the 'enhanced campaigns' update have on average click costs? What ad extensions or other bid options are worthwhile paying close attention to? How important