Digital Marketing Radio

David B: How do you run a successful modern marketing agency? Why is the best marketing invisible? And how do you earn your customer's trust in a high-tech world? Those are just three of the questions that I intend to ask today's special guest, David Horne. David, welcome to DMR. David H: Thanks for having me, David. Pleasure to be here. David B: Welcome. I try to have as many people on here called David as possible! David H: Yeah. David B: David Horne is a writer and marketer based in North Carolina. He's co-founder of the modern marketing firm Magnetic Ideas and founder of Fan Park, a subscription platform that connects fans to their favorite artists and thought leaders, David, what's the difference between a modern marketing firm and a traditional marketing firm? David H: I think the biggest difference is traditional marketing may not take a digital first approach or really factor in a lot of the design thinking principles around solving problems and creating pathways and looking at that from not ju