Digital Marketing Radio

Alex Makin is the Managing Director and Principal Founder of Syneka Marketing. Syneka Marketing were finalists in 2013 and 2014 in the Australian Marketing Institute's Awards for Marketing Excellence. Today on Digital Marketing Radio we discuss the following: How important is having a marketing plan? What should a marketing plan include? How should you measure the effectiveness of your marketing activities? Should a business implement marketing activities without a plan? What challenges are retailers facing at the moment? Identifying opportunities Do you need to have your marketing tactics included as part of your marketing plan? What comes first, defining your core proposition or asking your customers what they think you should sell? Integrating your marketing activities Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business? Vtiger CRM [CRM Software] What software don't