Digital Marketing Radio
How to measure Social Media ROI – ALAN MORTE | DMR #51
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:20
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Sinopse
@AlanMorte is a Co-Founder at Three Ventures Technology, an enterprise Analytics, Search Marketing, and Responsive Web Development firm. His work with Google Analytics has been published in Digital Marketing Monthly, named by Kiss Metrics as one of the top resources for Google Analytics in 2014, and will be speaking on tracking strategies to measure social ROI with Google Analytics at SMX Social Media in Las Vegas. Today on Digital Marketing Radio we discuss the following: How to measure social media ROI The common issue with marketers How to use Google Analytics to get the best out of social media Do you need any other 3rd party solution to track your social media success apart from Google Analytics? Is it important to tell Google Analytics that certain traffic comes from Google Analytics tracking groupings Tagging your links with mediums, sources and campaigns Whether adding tracking parameters onto your URLs will impact your SEO results Should you ask bloggers to add tracking parameters to the