Digital Marketing Radio

Jayde Lovell and Bec Susan Gill are YouTube video producers, who run the YouTube Channel 'Did Someone Say Science'. Previously, they were the digital dream for the world's largest PR agency Weber Shandwick, where Jayde worked as the Vice President of Digital for Asia, Europe, Middle East and Africa, and Bec was a creative director and videographer based out of Singapore and London. Today on Digital Marketing Radio we discuss the following: How to use YouTube for marketing What makes a successful video? Why are there lots of mega-celebrities on YouTube, but not many successful brands? Is video marketing harder for brands? You've made a great video and uploaded it to YouTube - now what? If you can't afford to employ a pro video team, can you still compete with the big boys? Figuring out your target market Offering value to your audience Promoting your video Why passion is so important Is the message more important than video quality? What microphones to use for videos How long should a video