Digital Marketing Radio

Ryan Buchanan is CEO of eROI, a digital marketing agency, which he founded to inspire and be inspired. His philosophy is all about stepping into client's shoes with a business mindset first. You can find Ryan over at eROI.com. Today on Digital Marketing Radio we discuss the following: Email marketing ideas for 2015 Is email marketing still innovating? Will social ever overtake email as a reliable customer communications medium? How has the increased use of mobile impacted email marketing? How Ryan obtained the domain eROI.com Is collecting email addresses still essential for most businesses now? Using tools to capture data from both web and social Whether or not email will always be part of the marketing mix Why organic reach is so much of a challenge on Facebook The multiple touch points of a customer order journey Are companies innovating fast enough to take advantage of mew technology? What is the 'fluid web'? What can you learn from your customers? Working towards a single view of the cu

David Whatley is the Founder and Managing Director at MiShop Local, a specialist local search optimisation and citation building service for Brands, National Chains, Franchises and Agencies. You can find him over at mishoplocal.co.uk. Today on Digital Marketing Radio we discuss the following: What is local search engine optimization? How is local search optimisation different to conventional websearch? What challenges do companies face with local search optimisation? What's the difference between local SEO and local listing optimistion? Is Google good at determining your location if you aren't signed in to your Google account? Is there still a big local SEO opportunity out there? Do businesses still have to submit their details to Google, or will Google glean information that is already out there? What happens if Google has no confidence in relation to the information that is already out there about your business? Is it still important to get listed in small local directory websites? Can a busin

David Hickey is Area Director for the online media monitoring company Meltwater; helping businesses drive growth and build brands. You can find them over at Meltwater.com. Today on Digital Marketing Radio we discuss the following: PR strategy examples for 2015 Does traditional PR still work? What PR strategies no longer work effectively? How has social media impacted the way that good PRs communicate? What’s a better PR strategy for 2015? Are the wrong people interacting on social media? Is there one social network worth focusing on? Are traditional media releases still relevant? Why you reach more people by focusing on the top 5 influencers How do you encourage brand mentions? Why you need to look for an emotional response on social media How do you deal with negative brand mentions? Is it a good idea to publicly interact with users who aren't happy with your brand? Why the rise and rise of social media has been disruptive Can PR professionals still control the company message? What commu

Gerald Baron is a specialist in emergency and crisis communications, with deep experience in working with government agencies and Fortune 100 companies.  You can find him over at agincourt.us Today on Digital Marketing Radio we discuss the following: Crisis communication examples How has the way that crisis communications are dealt with, evolved over the past couple of years? How do you deal with social media communication in a crisis? What communication management technologies assist with crisis management moving into 2015? Why every business that wants to be big need to interact with their customers online How to prepare to deal with natural disasters when they happen (from a social media perspective) Why now is too late when dealing with crisis Whether or not it is possible to deal with a crisis on social media without knowing all the facts Crisis management using a combination of Twitter and your own website Why you must be able to update your website yourself What software and technologies

Martin Waxman is a social media, content marketing and communications strategist and teaches digital strategy at University of Toronto SCS. He's also the co-founder of three PR agencies and president of Martin Waxman Communications.  Today on Digital Marketing Radio we discuss the following: What is New PR? How has content marketing changed over the past few years? What is the ‘zen’ of content marketing? Is there a difference between content marketing and new PR? How do you communicate effectively in a crisis? The United Breaks Guitars case study The importance of adopting the publishing mindset Why "do a news release" is the easy answer Why your posts have to really engage people on Facebook Why you need to start thinking of Facebook as a paid channel Why some PR agencies haven't changed Why PRs need to become better visual story tellers Why community management is a fantastic model for PR You need to do 'scripted improv' Why bloggers are their own form of media Why 'beige' companies may no

Ex-advertising Art Director, National Award Winning Cinematographer Paramvir Singh runs DesiCreative out of sheer love for advertising and brands. You can also check him out at Kiss Films. Today on Digital Marketing Radio we discuss the following: Digital marketing in India How is the digital marketing landscape different in India compared with Europe and the USA? Why are clients in India still spending so much money on TV marketing youth brands? How is marketing in India likely to evolve over the next few years? How India has skipped the laptop revolution right to the mobile revolution Are most mobile phones based on the Android platform in India? Is Facebook an important marketing channel in India? How reliable is the internet in India? Will advertising shift to mobile soon in India? Are consumers quite comfortable with purchasing online in India? Why international brands should do business in India What kind of phraseology should you be using when speaking to prospective customer in India -

Saul Colt is Chief Evangelist at online accounting service Xero – and he’s also one of Canada’s best experiential marketers and can be found at Saul.is. Today on Digital Marketing Radio we discuss the following: What is word of mouth marketing and how do you encourage it? What about stunt marketing? What’s that and how does it work? Can every business be creative with its marketing? Why it comes down to knowing your customers Why shocking is appropriate for some brands Why you may not have to be on the big 3 social networks Can all negative PR disasters be 'fixed'? Why most ads aren't really that important Can you still make a significant impact with content? Why you can't be just outrageous - everything must still have a purpose Why Saul prefers dealing face-to-face with people What to do if you are bored with Twitter Can any business be outrageous in their marketing activities? Why companies should have a face rather than a logo as their avatar Software I couldn't live without What softwa

Stephanie Ciccarelli is author of Voice Acting For Dummies, and the co-founder and CMO of Voices.com. Considered one of the most connected people in the industry, she’ been heard on radio, appeared on television and contributed to articles in Forbes, Success Magazine, and CNNMoney.  Today on Digital Marketing Radio we discuss the following: Do you need a voice over artist? Is the selection of a voice to represent your brand really that important? How does a quality voice over benefit digital marketing? How can a voice impact your brand? And what are the common mistakes that businesses make when it comes to picking a voiceover artist? What is your best tip for content strategy at the moment? Do you have insights on what will be important in the digital marketing space in 2015? Can you be turned off a brand by listening to the wrong voice? Should a business put together the full script for a voice over artist? How to make a script your own without changing it Is it possible or a good idea to spli

Joel House is one of Australia's leading eCommerce Marketers, helping dozens of businesses grow their sales and traffic month after month. You can find him over at onlinevisions.com.au. Today on Digital Marketing Radio we discuss the following: eCommerce marketing strategies What are the best traffic sources for an eCommerce business? What is the quickest way to double sales in eCommerce? And what are the 3 elements every eCommerce site should have? How should eCommerce business owners structure their sites for SEO? Is social media important for eCommerce? The shifts in buyer behaviour over the past couple of years What are the best sources of new traffic for an eCommerce business? Is PPC or SEO traffic best for eCommerce? What is the biggest issue when it comes to SEO for eCommerce sites? What's best - having just the one domain for a large site or having a single domain for each category of product? What mistakes do you see businesses making with retargeting? What is a branding based retarg

Brent Dykes is the Evangelist for Analytics at Adobe and is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. He is also the author of two books: Web Analytics Action Hero and Web Analytics Kick Start Guide (Limited time, download this book for free here). Today on Digital Marketing Radio we discuss the following: What does it take to become a web analytics action hero? How do you prioritise your analytics efforts? And how do you improve the efficiency and effectiveness of your online analysis? What's more important when employing someone to work in analytics - maths or marketing? Should everyone in the marketing team be involved with analytics? Is it best to employ a specialist agency for analytics, or someone to work directly for you? What are the most important areas to be looking at initially from a priority perspective? Understanding what we want our customers to do The importance of building a conversion funnel Can you get your visitors to come back to you

Laurence O'Toole is CEO of Analytics SEO - a cloud based SEO software platform offering unique, big marketing data and tools for marketing professionals everywhere. Today on Digital Marketing Radio we discuss the following: Solving "keyword not provided" in Analytics What do you do when the vast majority of your keyword data is missing in analytics? Redesigning a website? What are the important web design considerations approaching 2015? What’s Big Data Analytics and how can it improve your business? What does content marketing have to do with "keyword not provided" in Analytics? Mobile website data and what keeps Laurence awake at night! Whether or not Google will turn off 100% of keyword data Why you have to rely on data at a landing page level Can you be more intelligent than by presuming that generic keyword phrases are used to find content-rich landing pages? Why someone telling you that they can get 100% of your keyword data back aren't telling the truth What attribution model is right fo

Jeff Sauer is a digital marketing consultant, teacher and internationally recognized speaker who shares his Google Analytics and SEO expertise on the popular Jeffalytics blog, while also contributing to top online marketing industry publications. Today on Digital Marketing Radio we discuss the following: Is Google Plus for SEO still important? Is it still important to establish yourself as an authority on Google+? What are some of the heaviest elements (most important)  in the Periodic Table of Google Analytics? Is it possible to have a 5-year plan when you work in the digital marketing industry? Why Google Authorship didn't work as Google intended Why Google Plus itself won't die Getting clean data into Google Analytics Understanding what Google Analytics means to the business When you should forget about software and focus on real business goals Should you choose to take every opportunity as they come or plan everything along the way? Software I couldn't live without What software do you curr

Olga Andrienko is the Director of Social Media at SEMrush. She has five years of experience in conversion marketing, and has increased SEMrush’s revenue from social media by an average of 30 percent monthly. Today on Digital Marketing Radio we discuss the following: Social media integration How should a company integrate social media strategy into its marketing mix? How can a company measure ROI from social media? And what is the impact of social media on SEO? The importance of monetizing offline events for social media Is social media a better brand builder than a traffic generator? Most people that follow you on social media are already your customers Social media isn't the best way to attract new customers Why you are fortunate if you work in e-commerce UTM tracking for social media managers Viewing what users like and dislike about your competitors Reviewing which social media posts are popular and why Do social media activities every impact natural search rankings Software I couldn't li

Heather Porter is a mentor to small business owners struggling to grow their business online and Co-Founder of the Digital Agency Autopilot Your Business. She is co-host of a popular online marketing podcast listened to regularly in over 80 countries, publisher of a digital magazine, and has co-authored 4 books. Today on Digital Marketing Radio we discuss the following: How to get leads online What are some of the most effective ways to collect leads online? Once you have a lead, what do you do with them? And how can you convert a lead into a sale using marketing automation? In late 2014, what are some of the most effective ways to collect leads online? For small businesses, the importance of building up your brand before you focus on advertising Where to include your call to action Why it's important not to use the same call-to-action through all of your content Where to include your call-to-action in your YouTube video A great tip for driving leads from Kindle books The importance of strategi

In 2006, Andrew McCauley started his own business consulting company and one of his first clients asked him how people were using Facebook for their marketing. He had no idea what Facebook was, let alone use it for business. Thus began his journey on studying Social Media for business. Today you can find Andrew at AutoPilotYourBusiness.com. Today on Digital Marketing Radio we discuss the following: Social media marketing management Was it actually possible for businesses to utilise Facebook back in 2006? How do you effectively delegate your social media marketing? How do you structure the building of your own social media team? How much social media marketing can actually be automated? What impact has 'pay to play' on Facebook had with businesses? Why you don't want to build your business on rented land Is it still important for the majority of businesses to have their own Facebook page? When building a team, why it is important to recruit people that understand and embrace your brand Why it may

Bridget Randolph is an online marketing consultant for digital agency Distilled. She is particularly interested in the way that developments in mobile technology and social media affect our online experiences, and how these changes impact the nature of digital marketing. Today on Digital Marketing Radio we discuss the following: Mobile website SEO tips From an SEO perspective, how do you optimise your site for mobile? Is it necessary to have a separate marketing strategy for mobile? How will developments in mobile technology impact digital marketing in general? Why to think of mobile as just another browser Why it depends on who your target market is Why some people are surprised what they find in their analytics How to check for mobile usage in Google Analytics Does a user's behaviour depend on the device they are using? Why Google's research shows that mobile isn't necessarily mobile What you can learn from Amazon Focusing on micro-conversions Best practice for building a mobile friendly we

Shawn Aguilar is the Digital Marketing Manager at TapSense, where he creates and executes lead generation campaigns across all digital channels. Today on Digital Marketing Radio we discuss the following: What digital marketing activities are most effective for lead generation? What is behavioural targeting and is it effective? How do you run a successful re-targeting campaign? What is behavioural targeting and is it effective? What is real-time bidding? Is LinkedIn effective for B2C as well as B2B? Is focusing on lead generation essential for every business? What are the differences between Hubspot and Marketo when it comes to inbound marketing? Should every business consider inbound marketing? The importance of setting a conversion pixel on your site When is the right time to 'give up' on a re-targeting campaign? Trying to solve the multi-device tracking challenge Google's advantage in the world of re-targeting Software I couldn't live without What software do you currently use in your busi

Kylee Legge from Virtual Marketing shares her marketing experience with those in the small business sector as publishing a book as the new and improved business card is only part of a much bigger picture. Today on Digital Marketing Radio we discuss the following: Marketing automation for small business What marketing techniques are essential to be aware of when moving from a physical business to a fully automated business? What marketing tactics used in physical businesses still apply to virtual, automated businesses? How much of your marketing is possible to automate, and how much should be left to a personal, one-on-one touch? What are the most important aspect of a business' activities to automate? How much time do you need to automate the marketing activities of your business? What software and systems do you recommend? The 9 marketing techniques that Kylee recommends Kylee's recommendation for publishing digital magazines What the future holds for online marketing When is the right time to

As well as being an award-winning author and part time writer for No Cure Magazine, David Bobis spends most of his time as the Search and Communications Director of digital agency based in Brisbane, Australia, called Studio Culture. Today on Digital Marketing Radio we discuss the following: SEO for small business Are keywords still relevant? What are some of the ways to maximise SEO on a WordPress site? In relation to SEO, what is the first things that a business should invest in? Should you be researching keyword phrases to include on each page on your site? How to define your competition Some of the best free SEO tools SEO using Facebook and eBay Is link building still alive and well? Leveraging offline relationships for SEO How to generate links using stories Top SEO plugins for WordPress Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your marketing success? Google Drive [

Annabel Candy is a Digital Strategist, Web Designer and Copywriter who's been running her own digital marketing agency for 16 years at Mucho. Today on Digital Marketing Radio we discuss the following: Is blogging just as effective as it used to be? How to promote your blog How often should you blog? How do you get the mainstream media to feature your blog? How do you build a revenue stream from a blog? Can non-technical people succeed in blogging? Is it worthwhile blogging if you only have time to blog once every 2 weeks? How do you get your articles published in print publications? Is there any difference in writing style for web vs. print? Is it possible to drive people back from a print publication to your blog? Should you focus on building a revenue stream from your blog? Do you need to know how to publish a blog, or should you just get someone else to do the technical work? How many subscribers do you need? Software I couldn't live without What software do you currently use in your busi