Digital Marketing Radio

Today I'm joined by an experienced trainer and conference speaker who specialises in providing Google Analytics consultancy and services. Welcome to DMR, Dara Fitzgerald. [You can find Dara over at MeasureLab.co.uk.] On this episode of Digital Marketing Radio we discuss "How effectively are you using Google Analytics?", with topics including: Is Google Analytics the right analytics software for the majority of businesses? How many businesses don’t even have their GA scripts installed correctly? Is it always best to use Google Tag Manager to install the script? What other things need to be done in the set-up process to take full advantage of all the reports that Google Analytics can offer? Is it / why is it important to set up Search Console data sharing? If you haven’t got a lot of time, what are some of the reports that you need to be aware of? Is it important to set up email reports? If so, what should be included in that? The first thing that you see in the menu is Intelligence Events