Digital Marketing Radio

How to improve your email response rate – GARRETT MEHRGUTH | DMR #207

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Sinopse

Today I'm joined by a man who is the CEO of  a search marketing agency focused on growing marketing qualified leads for B2B companies. Welcome to DMR, Garrett Mehrguth. [You can find Garrett over at DirectiveConsulting.com.] On this episode of Digital Marketing Radio we discuss how to improve email response rate, with topics including: Are most companies doing email outreach wrong? Why is reply rate so important? What are the ways that businesses can improve reply rate? What are the biggest things that you’ve learned by testing? How do you recommend building an email list of prospects? Should B2B businesses use a VA to help with their email campaigns? Do you think that email is likely to change much over the coming few years? Should businesses be concerned about SPAM legislation? What software and systems do you recommend? [Tweet ""People judge the quality of your SEO by the quality of your brand." @gmehrguth f/ @DirectiveAgency"] Software I couldn't live without What software do you