Digital Marketing Radio

Today I'm joined by someone who for nearly 2 decades has helped lead cutting-edge sales and marketing strategies in the healthcare industry. She’s the senior VP and general manager of marketing and communications at Influence Health - welcome to DMR, Kyra Hagan. [Here's the whitepaper that Kyra mentioned during the discussion] On this episode of Digital Marketing Radio we discuss digital marketing in the healthcare industry, with topics including: Is digital marketing in the healthcare industry very different to digital marketing in other industries? What digital marketing strategies are you currently focusing on? What kinds of marketing challenges do you have particular to the healthcare industry? What does an effective marketing department look like in the healthcare industry? Why is healthcare behind at digital marketing? What do marketers in the healthcare industry need to do better in the future? Can the clever use of marketing technology actually help patients? One thing that you