Digital Marketing Radio

Today I'm joined by a man who has held senior online business roles for the past 20 years. He’s been a senior manager at Dell and Apple, a Director at Skype and a Vice President at Expedia. He’s currently Senior Vice President of Online Marketing for Farfetch - welcome to DMR, John Veichmanis. On this episode of Digital Marketing Radio we discuss testing and learning in e-commerce, with topics including: How would you define testing and learning in relation to e-commerce? Is it necessary for every e-commerce business to be testing and learning or does this only apply to larger businesses? What are some of the more important areas to be testing? How do you structure a test and learn effectively so that you can have confidence in the winning result? How do you define the difference between a winner and not quite a winner? If you do find a winner, does that mean that you should implement that change thought-out your business? How do you decide on what to test? Can you give me an example of a