Digital Marketing Radio

Today I'm joined by someone who is a part technical product manager and part marketing visionary. He is is a principal product manager leading Adobe Marketing Cloud’s Device Co-op and People Core Services teams. Welcome to DMR, Asa Whillock. [You can find Asa contributing to Adobe’s digital marketing blog] On this episode of Digital Marketing Radio we discuss how to implement a people-based marketing approach, with topics including: How do you define people-based marketing? How do you implement a people-based marketing approach? What are the benefits of people-based marketing? What would be an example of people-based marketing in action? In relation to this, what consumer privacy issues should today’s businesses be aware of? How does people-based marketing differ from the marketing approach that many companies are taking today? Today we’re seeing a mobile-first reality for many businesses. Is it difficult to apply a people-based approach to mobile? Something else we’re seeing today is th