Digital Marketing Radio

Video Advertising on Facebook – MATT JOHNSON | DMR #202

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Sinopse

Today I'm joined by someone who over the past year has grown a 4-man video marketing agency form part-time to full-time and beyond. He's based out of SouthEast Massachusetts - welcome to DMR, Matt Johnson (@mobiusms on Twitter). [You can find Matt over at MobiusMediaSolutions.com.] On this episode of Digital Marketing Radio we discuss video advertising on Facebook, with topics including: Why video marketing? Why Facebook rather than YouTube for video marketing? What type of video is working best at the moment? How many videos do you produce for each advertising campaign? Would you have a typical funnel for a client? What typically might you have on a 'thank-you' page? Should you include text and subtitles on every video that you produce? How do you drill down to target a very specific Facebook audience? What is the minimum level of budget that you should be looking at for advertising on Facebook? [Tweet ""You can't trump execution and consistency." @mobiusms #Entrepreneurship"] Softwa