Digital Marketing Radio

Have you ever wondered how to move from views and likes to building real brand traction and product sales from social media? In episode 231 of Digital Marketing Radio, Ben Leonard, Ecommerce Consultant and Founder of Beast Gear shares his extraordinary Instagram Funnel for Ecommerce. Software I couldn’t live without:Seller Chatbot (https://www.sellerchatbot.com/) - The Facebook Messenger Platform Built for Amazon Sellers Magical Marketer:Paul Harvey (https://www.linkedin.com/in/paul-harvey-2ab8b51a7/)

When was the last time you changed your B2B marketing strategy? Are you missing out on some big B2B marketing opportunities just because you haven’t fully embraced the latest channels? How do you most effectively target B2B consumers in 2021? Those are just some of the questions that I’m going to be asking my guest today. She teaches B2B sales and marketing. She’s a speaker, podcaster and blogger, and the Founder of Keystone Click - a strategic digital marketing agency that’s been established for over 12 years. Welcome to DMR - https://www.linkedin.com/in/lorihighby/ (Lori Highby) from https://www.keystoneclick.com/ (Keystone Click). 'Secret Software':(Share a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you.) https://lumen5.com/ 'Magical Marketer':(Who's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?) https://www.linkedin.com/in/exponentialinfluence/

Are you currently running online ads, but you’re struggling to make them profitable? Maybe you’ve even pulled back some of your paid campaigns because you just can’t get them to convert as you’d like. Do you even know which of your ads are working? In today’s episode of Digital Marketing Radio I’m joined by a self-confessed eCommerce megalomaniac. He set up his own digital marketing agency just 3 and a half years ago and in that time he’s already spent over 50 million dollars in campaigns for clients. He’s the CEO of https://digitalrocket.marketing/ (Digital Rocket) - https://www.linkedin.com/in/ecommerce-megalomania/ (Ivan Janq). Ivan's 'Maximizing Revenue by Plugging Profit Leaks’ blueprint:(The report that we refer to during the conversation) https://e.pcloud.link/publink/show?code=XZAkLkZMY2w4GBGVPShx1uUeISNIQX1aNv7 (https://e.pcloud.link/publink/show?code=XZAkLkZMY2w4GBGVPShx1uUeISNIQX1aNv7) Ivan's 'Secret Software':(Share a lesser-known martech tool that's bringing you a lot of value at the moment and w

Are you just at the cusp of deciding to incorporate livestreaming as part of your brand's content marketing strategy? If so, this discussion's for you with https://www.linkedin.com/in/katie-anne-fawkes/ (Katie Fawkes) from https://www.ecamm.com/ (Ecamm). Here's Where To Find Katie:https://www.ecamm.com/ Katie's 'Secret Software':https://www.descript.com/ Katie's 'Magical Marketer':https://www.youtube.com/c/DocRock Katie's 'Next On The List':https://clickup.com/

So, you’ve decided that you need an SEO consultant, but how do you get the most out of their time? In this episode of Digital Marketing Radio Lukasz Zelezny shares with David Bain how to maximize the value of an SEO consultant by knowing what questions to ask. Here's Where To Find Lukasz:https://seo.london/ https://www.linkedin.com/in/seomanagerlondon/ Lukasz's 'Secret Software' Selections:https://inlinks.net/ https://wordlift.io/ Lukasz's 'Magical Marketer':https://www.linkedin.com/in/areejabuali/ Lukasz's 'Next On The List':https://bigml.com/ https://www.lovo.ai/ https://www.deepl.com/ https://sonix.ai/

It’s a no-brainer that livestreaming can have a dramatic, authority-building impact on personal brands – but what about B2B brands? Ian Anderson Gray joins David Bain to discuss whether livestreaming is worthwhile for B2B brands and if so, how B2B brands can best take advantage of this communications medium. You can find Ian over at https://iag.me/. During the episode Ian shared... - Katie Fawkes (https://www.linkedin.com/in/katie-anne-fawkes/) as his 'Magical Marketer' - Ecamm (https://www.ecamm.com/) and Restream (https://restream.io/) as his 'Secret Software. - Clubhouse (https://www.joinclubhouse.com/) as his 'Next on the List'

Do you run a marketing agency and have you been considering running LinkedIn Ads to promote your services? If so, this could be the episode of Digital Marketing Radio for you. AJ Wilcox joins David to explore how to set up and optimize the ultimate LinkedIn advertising campaign for agencies. AJ Wilcox on LinkedIn:https://www.linkedin.com/in/wilcoxaj/ AJ's 'Secret Software':https://www.knime.com/ AJ's 'Magical Marketer':https://www.linkedin.com/in/markpgus/

Today I'm joined by an online entrepreneur specializing in book marketing. He’s worked with New York Times bestselling authors like Ted Dekker, and the book marketing team of L.Ron Hubbard - plus also, online writers like Pat Flynn and Jeff Goins. Welcome to DMR, Dave Chesson. [you can find Dave over at Kindlepreneur.com.] On this episode of Digital Marketing Radio we discuss how to market a book on Amazon, with topics including: You have a very varied background to put it mildly, how did you get into book marketing? I’m interested in exploring your thoughts on producing and marketing a book as an authority-building platform for entrepreneurs and leaders - what are some of the important things to consider from that perspective How should you start out - do you suggest exploring a topic with an audience before starting to write a book At what stage in the process do you consider book marketing? What are the essential elements to include in a book marketing plan? How does marketing a Kindle bo

Today I'm joined by a man who has over 10 years’ experience in competitive SEO & content marketing verticals. He formed his own agency in 2012 and currently works with companies across Australia, Asia, Europe and the USA. Welcome to DMR, James Norquay. [You can find James over at ProsperityMedia.com.au.] On this episode of Digital Marketing Radio we discuss how to acquire high quality links in 2017, with topics including: Why didn’t you use the term ‘build links’? Are links still absolutely critical to organic success in 2017? What are some examples of great links you can acquire in 2017? Is it wrong to buy links? Do you need to be building links all the time or can you stop after a while? Do nofollow links provide any value? What linking activities used to work, but no longer work in 2017? Are there linking activities that work in Google Australia but not in Google USA? [Tweet ""Do things the right way. Don't cut corners." @connections8 #SEO"] Software I couldn't live without What soft

Today I'm joined by the first woman to sell machine-shop tools in the USA - and since then she’s been learning everything she could about tech and selling... welcome to DMR, Kristin Zhivago. [You can find Kristin over at ZhivagoPartners.com.] On this episode of Digital Marketing Radio we discuss honing the customer buying process, with topics including: What aspects of that do you think many businesses are struggling with at the moment? Why do you think that is? What can we do better as businesses to pay more attention to the customer buying process? What can marketers do better to provide buyers with what they’re looking for? Content marketing is what a lot marketers are focusing on at the moment - how do we ensure that we’re producing content that helps the buyer process? What are your thoughts on how sales and marketing can do to work more effectively together? How has the customer buying process changes over the past few years and how is this likely to further change over the coming fe

Today I'm joined by 2 marketing veterans who have joined together to create a VC-backed Facebook-first performance marketing agency and ad-tech hybrid. Welcome to DMR, Peter Reitano & Jeff Goldenberg. [you can find these chaps over at Abacus.agency.] On this episode of Digital Marketing Radio we discuss how to optimize your Facebook ads, with topics including: Why Facebook advertising? What’s your second favourite online advertising network after Facebook? Can you talk me through how you go setting up a new campaign on Facebook? How do you target who sees the ad? What’s a great call to action? Are Facebook ads getting more expensive? What are the unique skills required for Facebook advertising compared with other paid networks? Why do people fail at Facebook ads? What’s in development - what’s the future of Facebook ads? [Tweet ""Too many founders think by selecting a niche...they're limiting their business" @jeff_goldenberg"] Software I couldn't live without What software do you curr

Today I'm joined by a man who helped take GoPro from a start-up, to over a billion dollars in sales in just a few short years. He is the author of ‘Buy Now’, and his next book is due out soon. Welcome to DMR, Rick Cesari. [You can find Rick over at CesariIgnite.com.] On this episode of Digital Marketing Radio we discuss The 5 Keys to Building a Great Brand, with topics including: Is building a great brand an integral part to building a great business? Can you not just build a business by offering a great service without worrying too much about your brand? How would you define what a brand is? Can you give me some examples of brands you consider to be great - and why you consider them to be great? I mentioned at the top of the show that we were going to be talking about the 5 Keys to Building a Great Brand - so what are they? Which key to building a great brand is most important? What is the biggest mistakes that businesses tend to make when trying to build a brand? [Tweet ""If you're #mar

Today I'm joined by a man who helps thousands of businesses improve their creativity through a flat-rate graphic design service. Welcome to DMR, Russ Perry. [you can find Russ over at RussPerry.co/DMR & DesignPickle.com.] On this episode of Digital Marketing Radio we discuss growth hacking an online graphic design business, with topics including: Why offer a graphic design service for a fixed monthly fee? Was there any other business model that you considered? How did you end up with this model? You grew the business from zero to over a million dollars in 16 months - what do you attribute that success to? How much of a part did growth hacking play? What does growth hacking mean to you? What aspects of growth hacking proved most successful? What precisely about what you did made it a success? Have you changed anything about your growth hacking strategies over the past year to make them even more successful? [Tweet ""Make sure you're charging enough!" @russperry @designpickle #Entrepreneu

Today I'm joined by a man who claims he's seen more quizzes than pretty much anyone in the world. He’s the founder of a quiz builder used by 30,000 brands including The American Red Cross, Tony Robbins, and LUSH Cosmetics. Welcome to DMR, Josh Haynam. [You can find Josh over at TryInteract.com.] On this episode of Digital Marketing Radio we discuss whether online quizzes be part of your digital marketing strategy, with topics including: Why quizzes? Why do businesses like to use them? Why are quizzes better than other forms of lead capture? What are some of the better practises for creating a quiz? What’s the best length of a quiz? Does this change if more people using their mobile device to participate in the quiz? Is it best to offer incentives for people to complete a quiz? What are some of the mistakes that businesses make when creating a quiz? What are some of the first steps for businesses to get started? [Tweet ""Everything starts and ends with a connection between 2 people." @

Today I'm joined by a proud geek who runs a business incubator and hangs out with neuroscientists. He works with clients to customize the personality of chatbots to help articulate the essence of their brand. Welcome to DMR, Peter Lisoskie. [You can find Peter over at SlapshotStudio.com/Chatbots.] On this episode of Digital Marketing Radio we discuss whether it is possible to humanize chatbots, with topics including: You say that chatbots will soon replace traditional websites, search, and apps - replace seems a strong word - is that really the case? Why are Chatbots going to be so popular? How exactly do you define what a chatbots is? What businesses are successfully using chatbots at the moment? Are chatbots right for any business? Are there any common mistakes that you see businesses making with chatbots? Is it more appropriate to sit and wait to see what other businesses are doing with chatbots or get stuck in straight away? What are the first few steps to get started? [Tweet ""I'm

Today I'm joined by a man who following 10 years working for brand, agency and consultancy data-led positions is now building a marketing attribution platform, helping brands to truly understand how customers interact with their business - online and offline. Welcome to DMR, Russell McAthy. [You can find Russell over at Cubed.ai.] On this episode of Digital Marketing Radio we discuss marketing attribution, with topics including: I first heard of marketing attribution about 5 years ago - and it really seemed like something that would radicalise insight. But it doesn't really seem to have had a massive impact to-date. Is that fair or am I missing something? How would you define marketing attribution? How important is it? What are the challenges that have stopped its rapid rise in popularity? Should every business be building a bespoke model or are their off-the-shelf models that can be really effective? Dropping back to data in general, what are the fundamentals that most businesses should hav

Today I'm joined by a lady who was named in Marketing Magazine’s top 30 under 30 marketers for 2016. She’s a chair for the Discover Your Personal Brand conference and the VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Welcome to DMR, Fatima Zaidi. On this episode of Digital Marketing Radio we discuss hacking outbound sales at marketing agencies, with topics including: Many marketers switch off when they hear the word ‘sales’. Is that a bad thing to do? What does hacking outbound sales mean? How different is that to conventional sales? What are some of the effective sales strategies for marketing agencies at the moment? What makes you a success compared with other people trying to do the same thing? How do you measure your success? What do you think stops others from being successful at the moment? Tying it back to marketers and salespeople, what can they do to work more effectively together? [Tweet ""Don't just market other companies. Also

Today I'm joined by a man who teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. He is the co-author of the book “How To Sell Better Than Amazon” and a Marketing Fellow at HubSpot. Welcome to DMR, Sam Mallikarjunan. [You can find Sam over at Mallikarjunan.com.] On this episode of Digital Marketing Radio we discuss why the world of marketing changing so quickly, with topics including: When you say the world of marketing is changing rapidly, do you mean marketing principles or just tactics and technologies? What aspect of marketing is changing the most rapidly and why? What kind of marketing traits do you tens to see between the most successful businesses nowadays? How should marketers and digital entrepreneurs keep up with the changes? How can you protect your business from being disrupted in this fast changing environment? When a business is trying to build a marketing team, what should they look for in new hires to help to future proof their abilities? Do

Today I'm joined by a man who’s appeared on some of digital marketing industry's top publications, including: Marketing Insider, Duct Tape Marketing, Convince & Convert and Digital Marketing Radio! He’s an agency senior strategist and oversees the direction and execution of all his clients’ integrated digital marketing & data analytics initiatives. Welcome to DMR, Sam Ruchlewicz. [You can find Sam over at Warschawski.com.] On this episode of Digital Marketing Radio we discuss what being data-driven really means, with topics including: I hear the term “data-driven” a lot. And sometimes I think that it’s quicker and more effective to just follow your gut. Is that wrong? What does being data-driven mean to you? Does every marketer need to be data-driven or is this only relevant for certain marketers? You also talk about an “economic value model for digital marketing” - what does that mean and why should companies use that approach? You also talk about “increasing alignment” - what do you mean by

Today I'm joined by a marketing consultant who specialises in LinkedIn lead generation She’s a published author, international speaker and and entrepreneur... welcome to DMR, Jimena Cortes. [You can find Jimena over at JimenaCortes.com.] On this episode of Digital Marketing Radio we discuss LinkedIn lead generation, with topics including: Why for you is LinkedIn the place to be? When you’re advising clients on how to generate leads from LinkedIn, are we talking about any industry? Or does it just work best for certain types of businesses? And is this through advertising on LinkedIn? Or building personal connections on LinkedIn? What would be an example of a success story to demonstrate what you’re talking about? What are some of the mistakes that you see people making on LinkedIn? When you connect with someone on LinkedIn you can download their contact details - are you a fan of taking conversations off LinkedIn? A year ago Microsoft decided to buy LinkedIn. I haven’t seen any significant ch