Digital Marketing Radio

Today I'm joined by someone who’s worked as a digital marketing expert, both in-house and agency-side for a number of different companies. And when he’s not working in his regular job, you might be able to find him being a casual tour guide based in Melbourne, Australia. Welcome to DMR, the Head of Digital at ‘ID Collective’, Ben Oliver. On this episode of Digital Marketing Radio we discuss whether it is possible to be a great digital marketing generalist with topics including: We’re talking about whether it’s possible to be a great digital marketing generalist today - or whether you need to specialise - what are your thoughts on that? You say that social media marketing and content strategy are your areas of strengths - should every digital marketing generalist have one or two specific areas of focus? How did you decide on what areas to focus on? Talking about your areas of focus - social media marketing and content strategy - what’s working for you at the moment and why? How do you start to