Digital Marketing Radio

I'm joined by a man who bought his first paid traffic back in the year 1999. Since then he has worked with over 1000 companies around the world and spent in excess of $200 million on traffic. Welcome to DMR, Jim Banks. [You can find Jim over at SpadesMedia.com.] On this episode of Digital Marketing Radio we discuss how pay-per-click advertising has changed over the years, with topics including: Is there anything that your 1999 self would recognise about Pay-Per-Click Advertising today? Have there been gradual changes since then, or can you pinpoint particular key events since then that have radically changed the way that paid advertising is done? What are the most common paid advertising mistakes that you see businesses making today?z For Pay-Per-Click Advertising today, if you could choose one platform other that Google to advertise on, what would it be? Are there any other platforms where the cost is quite low for the opportunity today? You travel a lot speaking at conferences. Why do you do