Digital Marketing Radio

Saul Colt is Chief Evangelist at online accounting service Xero – and he’s also one of Canada’s best experiential marketers and can be found at Saul.is. Today on Digital Marketing Radio we discuss the following: What is word of mouth marketing and how do you encourage it? What about stunt marketing? What’s that and how does it work? Can every business be creative with its marketing? Why it comes down to knowing your customers Why shocking is appropriate for some brands Why you may not have to be on the big 3 social networks Can all negative PR disasters be 'fixed'? Why most ads aren't really that important Can you still make a significant impact with content? Why you can't be just outrageous - everything must still have a purpose Why Saul prefers dealing face-to-face with people What to do if you are bored with Twitter Can any business be outrageous in their marketing activities? Why companies should have a face rather than a logo as their avatar Software I couldn't live without What softwa