Digital Marketing Radio

David Hickey is Area Director for the online media monitoring company Meltwater; helping businesses drive growth and build brands. You can find them over at Meltwater.com. Today on Digital Marketing Radio we discuss the following: PR strategy examples for 2015 Does traditional PR still work? What PR strategies no longer work effectively? How has social media impacted the way that good PRs communicate? What’s a better PR strategy for 2015? Are the wrong people interacting on social media? Is there one social network worth focusing on? Are traditional media releases still relevant? Why you reach more people by focusing on the top 5 influencers How do you encourage brand mentions? Why you need to look for an emotional response on social media How do you deal with negative brand mentions? Is it a good idea to publicly interact with users who aren't happy with your brand? Why the rise and rise of social media has been disruptive Can PR professionals still control the company message? What commu