Digital Marketing Radio

[Tweet ""What is your added value? What are you offering to customers?" @LukaszZelezny"] Lukasz  Zelezny is an event speaker, Head of Organic @uSwitchUK and self-confessed SEO, PPC & social media geek! You can also find him over at Zelezny.uk. Today on Digital Marketing Radio we discuss social signals SEO, with topics including: Do you think that it is necessary to be prominent on social media nowadays to have great SEO? What impact do you think social has on Google’s algorithm? Are elements like Facebook likes actually part of Google's algorithm? Do social brand citations on social media have an impact on SEO? You also blog on LinkedIn – you don’t have that content anywhere else? Is LinkedIn the most effective social media network for you at the moment? Is being on Google+ a good use of your time? Is it best to focus on just a few social networks or should you try to 'be everywhere'? Is it worthwhile treating LinkedIn as your own blogging platform? Is it a good idea to accept anybody

[Tweet ""It's not about who you know. It's who knows what you can do." @chrisgarrett"] Chris Garrett is Co-Author of the ProBlogger book and Chief Digital Officer at Copyblogger Media, responsible for Rainmaker.fm. You can find Chris over at ChrisG.com. Today on Digital Marketing Radio we discuss Digital Marketing Technology & Blogging, with topics including: You registered ChrisG.com back in 1998 – you've been in the digital sphere for a long time! What do you remember about the early years of the web? How did you get into blogging? What about WordPress? When did you start using that? Are you still a coder? Given the development of social media, Is a blog more or less important for a business to have now compared with a few years ago? Over the last couple of years we've seen inbound marketing automation software become more intelligent – what developments in marketing technology are most impacting your workflow at the moment? Is it more difficult for the solopreneur to take on the big boys now?

[Tweet ""budget your investment 20% to back-end development and 80% to smart marketing." @paulryazanov"] Paul Ryazanov is an event speaker and a digital marketing expert with a focus on helping retail businesses with their eCommerce strategy. You can find him over at MageCloud.net. Today on Digital Marketing Radio we discuss how to start an eCommerce business, with topics including: You've spoken at quite a few events in the US – how did you get involved in that? What on-page conversion rate tools do you use? What would you say are some of the biggest eCommerce trends in 2015? Why do you focus on Magento as an eCommerce platform? What are the biggest benefits of selecting Magento over WooCommerce and Shopify? How to keep your platform scalable? Is it easy enough to transfer your Ecommerce platform from WooCommerce to Magento? Why should you be careful with WooCommerce? Is it easy enough to split test inside Magento? Software I couldn't live without What software do you currently use in your bus

[Tweet ""People that aren't using Google+ a lot tend to be very hard on it" @MartinSherv"] Martin Shervington is a consultant, speaker, trainer and coach on all things Google. He’s the community manager for Plus Your Business – you can find him over at PlusYourBusiness.com. Today on Digital Marketing Radio we discuss Google Plus for Business tips, with topics including: Is Google+ a social layer, a social network or both? If a small business owner doesn’t have much time to focus on social media, should Google+ be priority? Is it more important to try to be an influencer from your personal Google Plus profile, or build up the authority of your businesses’ Google+ page? When a business is signing up for a business page, what are some of the most important first things to do? Does Google+ as a social destination work for the majority of businesses? Is it possible for the average user to build up a decent volume of followers on Google+? What are 2 or 3 post types that tens to get most engagement on Go

Chris is the founder of The Content Marketing Academy - Scotland's first and only annual content marketing conference. He's also founder and host of The Marketing Academy Podcast. You can find him over at Learning-Everyday.co.uk. Today on Digital Marketing Radio we discuss what is content marketing, with topics including: How would you define content marketing to a small business owner? Does content marketing include private correspondence like email? Does every business that has a website need to be involved in some form of content marketing? The importance of leading with your personality If you only have 3 or 4 hours per week, should you just focus on one type of content marketing? Is it important to publish your content at the same time every week? Is it wise to have a schedule to produce your content before the publishing date? What is the biggest learning experience that you have come through as a result of publishing your podcast? What can you learn by editing your own podcast? What are s

[Tweet ""There is no best mic for everyone. It actually depends on what YOU sound like." @thepodcasthost"] Colin’s a Podcaster and Online Educator, and has been teaching Podcasting skills for over 6 years. You can find him over at ThePodcastHost.com. Today on Digital Marketing Radio we discuss audio recording equipment, with topics including: What piece of audio equipment that you have – bang for buck - would you say has had the biggest impact on your sound quality? Should you pick a dynamic mic or a condenser mic for your home studio? What are the concerns that people should have with a dynamic microphone? Why is there not one best microphone for everyone? Why is podcasting different from radio broadcasting? Where should you route your sound after the microphone - is a mixer necessary? What creates sound interference? What is a Cloudlifter device and how does it help your sound recording? Are external soundcards necessary to record interviews? Can you just rely on on the microphone on a portab

[Tweet ""create a tool for your customers that will engage them, and keep them working for you." @logantjm"] Logan Merrick is the Co-founder & Director of Buzinga App Development, an innovative mobile app development company in Melbourne Australia that focuses on building Startups that solve real world problems. Today on Digital Marketing Radio we discuss whether building an app is worth it, with topics including: How do you develop an app that sells for $12 million dollars? Split-testing website headlines Should most businesses have a mobile app? How do you decide what to include when building an app? Is it important to just start with one app store? Which app store is best to get started with your first app? What are the main advantages of an app over a mobile site? Will someone that downloads your app become a better quality customer over time? What kind of app development industry trends are happening right now? Software I couldn't live without What software do you currently use in your bus

[Tweet ""Keep the voice of your customer in your ear at all times." @davidgillespie"] David Gillespie is the CMO of ImageBrief – where brands, publishers and agencies find the right shot, and hire photographers. Today on Digital Marketing Radio we discuss selecting images for websites, with topics including: Do you think that you can always see the difference when a professional photographer has taken the shot? Does the quality of images that you use on your website really matter? What are some of the mistakes that businesses make when selecting images for their website? Is it really important to consider your brand’s values before selecting images for a project? What kind of brand considerations do you need to be aware of before selecting a photograph for a site? Do smaller businesses really need to invest in a professional photographer? Should you have your brand colours or perhaps representatives of your target audience in your website images? Is it important to split-test images to decide whic

[Tweet ""Your personal brand is what people say about you when you're not around." @chrisducker"] In 2009 Chris Ducker was working 14 hours a day, 6 days a week. Fast forward a few years and he’s totally changed his life - and his business. He’s the author of the number 1 bestseller on Amazon, “Virtual Freedom” - and the host of the New Business Podcast. You can find him over at ChrisDucker.com. Today on Digital Marketing Radio we discuss personal branding strategy, with topics including: In the future, will building a personal brand be more important than building a business brand for small businesses? Say someone’s a fairly successful small business owner. But they don’t have much of a personal brand. What are some of the first steps when it comes to building a personal brand? What about reinventing a personal brand – is that different to building a personal brand from scratch? If I’m describing you to someone who’s never heard of you, how would you prefer to be described? Do you need to have a pe

[Tweet ""As a digital marketer, nobody can do everything." @SusanAbbott"] Susan Abbott is a specialist in customer insight and creative problem solving. You can find her over at LinkedIn, AbbottResearch.com and CustomerCrossroads.com. Today on Digital Marketing Radio we discuss what is customer insight, with topics including: How can having customer insight improve your competitive advantage? What are some of the most effective ways to gather customer insight? And how do you pinpoint the most valuable data for your business? How can you improve your competitive advantage using customer insight? What are the differences between online and offline customer insight? The importance of looking for common themes Why emotion-driven marketing is essential How to communicate the results of an inquiry Why looking for anecdotes is important Should you focus on your key customer segment in your research? Why you should always look at what some of the best marketers in the world are doing Software I coul

Keith Keller has appeared on numerous radio shows, teleseminars, webinars and Google Hangouts across the US, Canada, Europe, and Australasia. He is known as the Global Twitter Marketing Specialist. You can find him over at KeithKeller.com.au. Today on Digital Marketing Radio we discuss how to use Twitter for marketing, with topics including: How has Twitter marketing changed over the past few years? Should Twitter be an important part of the social media marketing mix for all businesses? And what other social networks are on the rise in 2015? Are there any types of businesses that shouldn't be using Twitter? Does Twitter work for local businesses? What doesn't work on Twitter? What is spamming on Twitter? What is the most effective day of the week to Tweet? What format of tweets work best? What is the most important part of Twitter in recent times? Why including images in Tweets can help you to stand out from the crowd How SoundCloud can help you with your Twitter marketing How might Twitter

Tom Treanor is the Director of Content Marketing & Social Media for Wrike, a leading Project Management and Collaboration SaaS company headquartered in Mountain View, California. Today on Digital Marketing Radio we discuss content marketing strategy for 2015, including: How would you describe content marketing? Can content marketing involve trying to directly sell to someone? Where is it best to publish your content? Why is content marketing a powerful marketing strategy? How do content, social media and SEO fit together? And what are the biggest mistakes companies make related to content marketing? Why is content marketing more powerful than other forms of digital marketing? How to attribute the true value of content marketing Why a blog shouldn't be an afterthought Why you need to be consistent with your content marketing strategy in 2015 How would you describe content marketing? Can all companies use content marketing? How do you measure the overall effectiveness of a blog? Is it a good i

Matthew Loomis launched Build Your Own Blog to serve people and online businesses searching for a smooth blog setup that points them in the direction of long term success. He loves to counsel timid beginners on overcoming those initial blogging fears that hold back isolated, direction-starved dreamers. Today on Digital Marketing Radio we discuss how to start a successful blog, including: What are the main secrets to successful blogs? As a blogger, is it important to pick and stick to one particular niche? What kind of blogging targets should you be setting to start off with in 2015? Why you need to learn to 'shine' as a blogger Is WordPress always the best platform for blogging? What length of blog post works best now? Should the majority of your blog posts be in the written format? Is SEO important to be aware of when starting off on your blogging journey? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significant

Adam Vowles is Head of Content and Outreach at SUSO Digital (@susodigital on Twitter) – a company that offers Digital Marketing Solutions for E-commerce and Technology Companies.  Today on Digital Marketing Radio we discuss SEO for eCommerce, including: What are the essential elements of SEO that you need to be aware of when you run an e-commerce site? Do you have to be both technical and creative to be a great digital marketer? What outreach strategies are likely to work best in 2015? Is WordPress a good idea for an eCommerce store? Why is sticking to one tactic with SEO 'shooting yourself in the foot'? What is 'influencing the influencers'? What is the future of SEO - will it be agency or in-house led? What will make a great digital marketer in the future? How many user signals does Google use in its organic search algorithm? Are titles and descriptions still really important for SEO? How do you keep your backlink structure natural? Should you consider using Google's 'Disavow tool'? What ar

In addition to being the CEO and co-founder of Enquiro (which was acquired on October 26, 2010 and is now part of Mediative), Gord Hotchkiss is a past director and Chairman of SEMPO (The Search Marketing Professionals Organization), a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker. He is also the author of The Buyersphere Project: How Business Buys from Business in a Digital Marketplace. You can find him over at OutOfMyGord.com. Today on Digital Marketing Radio we discuss B2B Digital Marketing Strategies, including: How is B2B marketing different from B2C marketing? What is key when trying to understand B2B purchase behaviour? Why does lower traffic figures not necessarily matter when you run a B2B site? Should you always be looking to meet B2B prospects face-to-face? How to deal with risk when communicating with B2B prospects Is reputation management more important for B2B? Is it important to be a content marketer if your

Episode 81 of Digital Marketing Radio is very different, because for the first time I don't have a guest - I've been meaning to do more episodes like this, but at least I've finally got round to it now! First of all, let's start off with some news... I'm going to be taking the next couple of weeks off, so the next episode will be published on Tuesday the 6th January 2015. Why a Tuesday I hear you ask? That's because from next year I'm going to be just publishing 2 episodes of Digital Marketing Radio per week - on a Tuesday and a Thursday. Let me know how you feel about that! I'm doing that because I want to focus more on other projects as well - plus I want to also start broadcasting live videos of each video - and that's going to take a little more preparation. Hopefully you'll also find that my reduced schedule can further enhance the quality of the content as well. You also might have noticed that I've recently published a new page on the site where I share the top 5 tools and services that I use t

Scott Baradell is president and founder of Idea Grove, a public relations and inbound marketing firm focused on enterprise technology clients – and he’s based in Dallas and also has offices in London. Today on Digital Marketing Radio we discuss the following: Public relations strategies What’s the secret to successful PR moving into 2015? What about inbound marketing – what are some of the most successful strategies at the moment? And is PR an integral part of inbound marketing? What defines good PR now? What form of content works best at the moment? The 2 types of buyer - the now buyer and the future buyer Why over time content marketing is a better bet compared with pay-per-click marketing What is the value of a Wall Street Journal article compared with a vertical trade? Do you use attribution modelling software? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Vocus [

James Greig is the founder of online business optimisation software provider Bloomtools. James founded the software development arm of Bloomtools in 2004. Today on Digital Marketing Radio we discuss the following: How to improve website performance How do you actually judge how well your website is performing? Is web page loading speed really that important? And if you don’t have a mobile friendly site, how does that impact your visitor retention? What are the major changes that James has seen in digital marketing over the past 10 years? What is the trouble with the web industry as a whole? What is the the main problem that businesses are facing with website designers at the moment? What are the biggest challenges that most websites face? Why web designers need to think like a consumer Why it's important to design a website that looks similar to other sites Are content management systems for websites the only way to go? How important is web page loading speed and what can be done to improve it

Kevin Hillstrom is the founder of MineThatData, a consultancy that helps retailers, e-commerce brands, and catalogers to understand how customers interact with products, brands, and channels. So Kevin: year-on-year, are customers continuing to spend more money online? Today on Digital Marketing Radio we discuss the following: What conversion metrics are essential? We often hear the mantra "mobile first", but is that true for all customers? Why do companies often ignore campaign and conversion data? What are the most important metrics to analyse when it comes to selling online? Are there any particular industry sectors that are more likely to be able to sell online? What about age segments - how does online purchasing behaviour change by age? The shift from desktop to tablet and how that impacts buyer behaviour How will buyer behaviour change moving forward? What data are companies not looking at but they should be looking at? How buyer behaviour has changed over the past 3 or 4 years and why a c

Ilise Benun is the founder of Marketing-Mentor.com, a national speaker, the author of 7 books for the “creatively self-employed,” and co-founder and host of the “Creative Business track of HOW Design Live”, an annual design conference. Today on Digital Marketing Radio we discuss the following: What are smart marketing objectives? How do you ensure that your marketing methods are as smart as possible? How do you communicate in an era when people seem to respond less and less? How do you ensure that your marketing methods are as smart as possible? Can you still be creative in your digital marketing strategies when you’re working as a freelancer? Why you can be more creative when you are doing your own marketing How much time is appropriate to be focusing on marketing when you are a freelancer? Why a blog isn't the first marketing tool you should think of What are the most important ways of building your 'list'? Why face-to-face networking is still really important How to opt-in contacts on a ace-