Digital Marketing Radio

Brent Dykes is the Evangelist for Analytics at Adobe and is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. He is also the author of two books: Web Analytics Action Hero and Web Analytics Kick Start Guide (Limited time, download this book for free here). Today on Digital Marketing Radio we discuss the following: What does it take to become a web analytics action hero? How do you prioritise your analytics efforts? And how do you improve the efficiency and effectiveness of your online analysis? What's more important when employing someone to work in analytics - maths or marketing? Should everyone in the marketing team be involved with analytics? Is it best to employ a specialist agency for analytics, or someone to work directly for you? What are the most important areas to be looking at initially from a priority perspective? Understanding what we want our customers to do The importance of building a conversion funnel Can you get your visitors to come back to you