Digital Marketing Radio

Bridget Randolph is an online marketing consultant for digital agency Distilled. She is particularly interested in the way that developments in mobile technology and social media affect our online experiences, and how these changes impact the nature of digital marketing. Today on Digital Marketing Radio we discuss the following: Mobile website SEO tips From an SEO perspective, how do you optimise your site for mobile? Is it necessary to have a separate marketing strategy for mobile? How will developments in mobile technology impact digital marketing in general? Why to think of mobile as just another browser Why it depends on who your target market is Why some people are surprised what they find in their analytics How to check for mobile usage in Google Analytics Does a user's behaviour depend on the device they are using? Why Google's research shows that mobile isn't necessarily mobile What you can learn from Amazon Focusing on micro-conversions Best practice for building a mobile friendly we