Digital Marketing Radio

David Whatley is the Founder and Managing Director at MiShop Local, a specialist local search optimisation and citation building service for Brands, National Chains, Franchises and Agencies. You can find him over at mishoplocal.co.uk. Today on Digital Marketing Radio we discuss the following: What is local search engine optimization? How is local search optimisation different to conventional websearch? What challenges do companies face with local search optimisation? What's the difference between local SEO and local listing optimistion? Is Google good at determining your location if you aren't signed in to your Google account? Is there still a big local SEO opportunity out there? Do businesses still have to submit their details to Google, or will Google glean information that is already out there? What happens if Google has no confidence in relation to the information that is already out there about your business? Is it still important to get listed in small local directory websites? Can a busin