Digital Marketing Radio

Heather Porter is a mentor to small business owners struggling to grow their business online and Co-Founder of the Digital Agency Autopilot Your Business. She is co-host of a popular online marketing podcast listened to regularly in over 80 countries, publisher of a digital magazine, and has co-authored 4 books. Today on Digital Marketing Radio we discuss the following: How to get leads online What are some of the most effective ways to collect leads online? Once you have a lead, what do you do with them? And how can you convert a lead into a sale using marketing automation? In late 2014, what are some of the most effective ways to collect leads online? For small businesses, the importance of building up your brand before you focus on advertising Where to include your call to action Why it's important not to use the same call-to-action through all of your content Where to include your call-to-action in your YouTube video A great tip for driving leads from Kindle books The importance of strategi