Digital Marketing Radio

Tom Treanor is the Director of Content Marketing & Social Media for Wrike, a leading Project Management and Collaboration SaaS company headquartered in Mountain View, California. Today on Digital Marketing Radio we discuss content marketing strategy for 2015, including: How would you describe content marketing? Can content marketing involve trying to directly sell to someone? Where is it best to publish your content? Why is content marketing a powerful marketing strategy? How do content, social media and SEO fit together? And what are the biggest mistakes companies make related to content marketing? Why is content marketing more powerful than other forms of digital marketing? How to attribute the true value of content marketing Why a blog shouldn't be an afterthought Why you need to be consistent with your content marketing strategy in 2015 How would you describe content marketing? Can all companies use content marketing? How do you measure the overall effectiveness of a blog? Is it a good i