Digital Marketing Radio

Today I’m joined by an internationally recognized expert in Facebook marketing. Someone who’s an author at InsideFacebook and also been featured in the Wall Street Journal. He’s the co-founder and CTO at Blitz Metrics – welcome to DMR, Dennis Yu! On this episode of Digital Marketing Radio we discuss Facebook marketing today, with topics including: How much has the Facebook marketing opportunity changed in the past 12 months or so? Are there certain business sectors that do best when it comes to Facebook marketing – or can Facebook marketing really work for any business? What are some of the mistakes that you see businesses making with marketing on Facebook at the moment, and how can these mistakes be rectified? What’s some of the best practice to squeeze maximum business results out of Facebook? Is it important to build a personal brand on Facebook or can just focusing on Facebook as a business brand work? Should your business personality be more light-hearted on Facebook that on other social sites

Today I’m pleased to be joined by someone who was responsible the explosion of SEMrush’s brand presence in Europe. She now focuses on helping to drive the brand awareness of many different digital marketing tools - welcome Alexandra Tachalova (@AlexTachalova on Twitter and here on LinkedIn) On this episode of Digital Marketing Radio we discuss building brand visibility through relationships, with topics including: Do you really think that building relationships with experts can result in measurable marketing success? Is it possible that investing in relationships can result in a better ROI compared with other more traditional digital marketing tactics? How do you go about building those relationships? How do you leverage the power of those relationships from a marketing perspective? What kind of marketing activities would benefit from these relationships? How would you run these marketing activities? Can you think of a time that you’ve actually been able to measure the impact that building these re

Today I’m pleased to be talking to a man, who founded his first Internet Marketing firm back in 1999. He’s worked for a large search agency, in-house for couple of major brands and is a regular conference speaker - he's welcome to DMR, Anthony Kirlew. You can find Anthony over at AnthonyKirlew.com. Today on Digital Marketing Radio we discuss  how to create a holistic digital marketing strategy, with topics including: Do you think that  brick and mortar businesses generally ‘get’ digital marketing nowadays more than they used to a few years ago? What do you feel businesses struggle most with at the moment when it comes to digital marketing? Tell me about your 'SWOT' approach to digital marketing What would you say are the things that businesses think that they’re doing well - but they’re actually not? If you’re doing work for a bigger business that employs multiple agencies to do different digital marketing activities - is it possible to tie everything together in a joint approach? [Tweet ""Before s

Today I’m pleased to be talking to an award-winning web designer, a man who’s created over 7000 different A/B split tests - he’s the founder and host of Marketing Optimization TV - welcome to DMR, Alex Harris! Today on Digital Marketing Radio we discuss split-testing web pages, with topics including: What got you so passionate about website conversion rates? I’ve been watching the most recent episode of your podcast, Marketing Optimization TV - that’s episode 104 as we record this. And Ton, your guest on that episode says that  if you’re getting below 1000 conversions per month, don’t do A/B testing. Is that something you agree with? What are some of the things that a business should focus on before starting A/B testing? What are some of the general good web design practices that work well at the moment? There are so many specialist, pre-tested landing pages now like LeadPages and Unbounce. Is this the best place to start? Do you conduct multivariate tests - or do you prefer A/B tests? What’s your

The Periscope personal broadcasting app was launched just a few month ago, but it’s already seeing over a million broadcasts per month. And today’s guest is one of the leading Periscope authorities with over 20,000 followers - Mark Shaw. You can find Mark over at MarkShaw.biz. Today on Digital Marketing Radio we discuss Periscope marketing for business, with topics including: Why did you so quickly decide that Periscope was the place to be? Meerkat’s another personal broadcasting app - is Periscope better than Meerkat? How would you describe Periscope to someone that doesn’t know much about it? Does every business need to be aware of Periscope? Is Periscope a place for brands - or is it better for individuals? What are a couple of your best tips for getting started on Periscope? What are some of the mistakes that you see people and businesses making on Periscope? [Tweet ""The world needs more doers, not more talkers. DO IT!" @markshaw"] Software I couldn't live without What software do you current

I'm joined today by one of Australia's top digital marketers - he's the creator of The Challenge and the Founder of MagCast - Ed Dale. This episode of Digital Marketing Radio is brought to you by DEEPCrawl. When you need a comprehensive website crawler, that identifies and monitors how your site is performing through the eyes of a search engine, I recommend DEEPCrawl. DEEPCrawl gives a complete and accurate picture of the health of your website architecture - and identifies where the gaps are. Get your free website crawl of up to 10,000 URLs at DEEPCrawl.com/report. Today on Digital Marketing Radio we discuss  whether Apple's iOS 9 is a 'Game Changer', with topics including: Should businesses that only have websites and don’t have apps be worried or is it perfectly OK just to potter on, just with a website? Is it necessary to be on any other app store, or is Apple the only one that counts at the moment? Apple are in the process of testing the release of iOS 9 as we speak - and one of the features that

Today I'm joined by someone who’s been a digital strategist since 1997 - he’s author of 5 best-selling books and recognised by the Chartered Institute of Marketing as one of 50 worldwide gurus who have shaped the future of marketing - Dr Dave Chaffey. You can find Dave over at smartinsights.com. In this episode of Digital Marketing Radio we discuss  digital marketing strategy through the years, with topics including: You've been a digital strategist since 1997 - so that means that you've seen lots of changes. But what stays the same? Can you think of one strategy or technique that you’ve been teaching since the very beginning that hasn't changed at-all? Are you generally in favour of as many digital marketing activities as possible being carried out in-house, or are there activities that agencies generally do better than in-house? In your book, “Digital Marketing - Strategy, Implementation and Practice” you talk about B2B digital marketing and B2C digital marketing - how would you summarise the main di

Today on Digital Marketing Radio I'm joined by the marketer other marketers go to for YouTube advertising advice - Nathan Hague. In this episode we discuss his YouTube marketing guide, with topics including: Can YouTube really drive quality leads to a business? How should you structure your YouTube ads? What should you do with tablet traffic viewing your video ads? Should you target YouTube categories or specific videos with your advertising? How do you differentiate your desktop and tablet traffic? How can you take advantage of tags on other people's videos? What software do you use to manage your YouTube advertising campaigns? [Tweet ""I hate websites - they suck and they can die!" @australiawow"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Facebook Target Grow [Targeted Twitter followers] The Green Button [LinkedIn] Twubs.com [Find Twitter chats] SocialBro.com [

Michael Fleischner has appeared on the TODAY Show, ABC World News, Bloomberg Radio, and other major media like Digital Marketing Radio! He’s author of SEO Made Simple and you can find him over at BigFinSolutions.com and in his My SEO Made Simple community. Today on Digital Marketing Radio we discuss the latest trends in SEO, with topics including: Is it possible to to practice SEO nowadays as a silo artform, or in 2015 is it always necessarily to practice integrated marketing? How would you define integrated marketing? What would you say are the latest trends in SEO? What are the most significant ways in which SEO has changed in the last couple of years? What are the keys to an effective organic optimization strategy now? Do you have any predictions of how SEO might evolve in the future? Will SEO ever die? [Tweet ""Always be learning. There is so much happening and so much changing so rapidly." @mfleischner"] Software I couldn't live without What software do you currently use in your business that

Matt Dyor is Founder at Payboard, where he helps customers generate more business value from their existing website traffic. You can find him over at Payboard.com. Today on Digital Marketing Radio we discuss conversion rate optimization (CRO), with topics including: How do you define conversion optimization? How has conversion optimization changed over the past few years? How do you track visitors across multiple devices? How is customer journey optimization different than conversion optimization? What are a few of the biggest mistakes that companies are making with conversion optimization at the moment? Why is it a good time for marketers to start focusing on conversion optimization? Should everyone in a marketing department be aware of conversion optimization and what to do about it? Do smaller companies have an advantage over larger companies when it comes to CRO? [Tweet ""Empathise with people who have no idea why you're awesome!" @mattdyor"] Software I couldn't live without What software do

[ NOTE: Please note that my isn't perfect in this episode due to a recent studio move, so apologies about that! It will get better again for future episodes :) ] Mike Russell is founder of Music Radio Creative – an audio-on-demand service based on the Isle of Wight. He’s also putting together a brand new event called New Media Europe, to be held in Manchester in September of this year. Today on Digital Marketing Radio we discuss  whether or not going to face-to-face events can build your digital authority, with topics including: To build your digital authority fast, do you think that you have to attend face-to-face industry events? What’s your main reasoning behind hosting live events? Over the past year or so, you moved from producing a UK Podcasters event to a New Media event. What was your thought process being the brand shift? What are some of the main challenges you've faced in organising your own events? You've got some top speakers at New Media Europe. I've had some top interviewees on Digi

Chris Sanfilippo is the president of Rank K.O. and a reputation management expert. You can find him over at RankKO.com. Today on Digital Marketing Radio we discuss  reputation management, with topics including: Does every business need to be concerned about Reputation Management? Is it possible to control Google Suggest results? Why are micro sites such an effective reputation management strategy? Is it ethical and right to try to try to bury negative comments that are valid? So what are some of the best ways of removing content from search engines? What about negative social media discussion – how do you manage that? Do you also have to monitor forums, or any other sites? Where should you try to publish positive, good content, so that negative content is less likely to be found? [Tweet ""There's no need to reinvent the wheel." @csanfilippo01 #DigitalMarketingRadio"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would s

Charles Valher is the CEO and founder of ‘PPC Empire’ - a company that proudly doesn’t do SEO! You can find him over at PPCEmpire.com. Today on Digital Marketing Radio we discuss  why so many people #FAIL with PPC, with topics including: I always find it interesting to talk to people who aren't digital marketing generalists – and you've nailed your colours to the PPC mast – why pay per click? How did you get started with PPC? What type of paid ad works best on YouTube at the moment? Are you charged if someone presses 'Skip' on YouTube? How much do ads cost on YouTube? How highly targeted can you be when you select demographics or targeted audiences on YouTube? Why paid traffic so important in 2015? What are the main differences between the PPC platforms? How to know what PPC platform is right for your business? What are the elements of a successful PPC campaign? Why do so many people Fail with PPC? What are your predictions for the future of PPC? [Tweet ""There is no shortcut. Learn your skil

Mark Asquith is the owner of digital and design agency DMSQD - and the founder and host of the Excellence Expected podcast. You can find him over at either dmsqd.com or excellence-expected.com Today on Digital Marketing Radio we discuss whether 'brick and mortar' businesses can be good content marketers, with topics including: How do you find the time to run a successful agency and a podcast that’s published 2 days a week? Do you edit your own podcasts as well? Why did you decide to launch a podcast? Why a 2 day a week podcast? Are you going to carry on with 2 episodes per week? Do you have any plans for other shows? As you're into design, do you interact on Pinterest and Instagram as well? Does your podcast work closely together with your agency business or are they largely separate entities? Do you think that all traditional businesses should be producing their own content or can this be outsourced? Something else that you’re passionate about is great design. Where does design fit into great c

Back in October 2014 David Rodnitzky wrote an article called “Preparing for a keyword-less SEM world” – on the face of it that sounds an incredible thing to say. But of course Google’s advertising opportunities extend much further than pay per click ads beside search results now. Find out more in my interview with David Rodnitzky from 3QDigital. Today on Digital Marketing Radio we discuss whether or not keywords are dying in SEM, with topics including: How would you say Google are actually killing keywords? Why are keywords not as important as they used to be in search engine marketing? When did you get started in search engine advertising? What was it like in search engine advertising back when  you go started? How much if anything of what applied back then still applies now? What are the biggest paid advertising opportunities at the moment – Facebook / Twitter? And of course you provide paid advertising services at 3Q Digital – can you see more of these activities being done in-house in the futur

Danny Ashton is Founder of NeoMam - a visual content agency based in Manchester, UK. Today on Digital Marketing Radio we discuss Infographic marketing strategies, with topics including: What’s the difference between visual content marketing and infographic marketing? Looking back at splash flash pages Can widgets be useful from an SEO perspective? Can infographics help from an SEO perspective, or are they only useful for a brand building and direct traffic driving? What are some the mistakes made with infographics? What is best practice when it comes to infographics? How do you get bloggers to embed your infographic? What’s the future for visual content marketing? What's the difference between content marketing in the UK and content marketing in the USA [Tweet ""Identify who your digital audience is... before you even think about blog posts..." @dannyashton"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would signific

Nick Eubanks is the owner of top-ranked SEO Blog, SEONick.net and the creator of the SEO training course Master Keyword Research in 7 Days. Today on Digital Marketing Radio we discuss SEO for eCommerce, with topics including: What’s the difference between being OK at keyword research and mastering keyword research? Do marketing managers understand search intent? How specific do you need to be when you are building content to rank for specific long-tail keyword terms? Should you focus on your who site first, or it it best to just optimize a few categories really well? How do you attribute value - do you just use last click? How does doing keyword research for an eCommerce store differ from doing keyword research for a service based business? What are some particular challenges that an eCommerce business might face that other businesses might not? What is the best CMS to use for eCommerce? What has changed in SEO for eCommerce over the past 12 months? What’s likely to most impact SEO for eCommerce o

Stewart Rogers analyzes the marketing technology sector and writes studies for VB Insight, including the State of Marketing Technology report. He also breaks martech news for VentureBeat. You can find him over at insight.venturebeat.com. Today on Digital Marketing Radio we discuss how to increase conversion rates, with topics including: What’s had the biggest impact on conversion rate improvement over the past 12 months? Should you be producing content based upon your target audience, or your own personality? How much information should you be looking for when you ask people to opt-in to your email list? How is big data impacting email marketing? How is personalization impacting conversion rate optimization? How so different generations use social media? What doesn’t work so well that used to work well a few years ago? What are some of the biggest mistakes that you see companies making at the moment? Can you give us a few examples of companies that are doing particularly well when it comes to con

Kevin Pereira started off as a small business owner with InstaMaids, before selling up and joining the Wet Shave Club as co-founder and CMO. There, he has repositioned the business as an eCommerce store with thousands of members. You can find him over at his Groove Learning group on Facebook. Today on Digital Marketing Radio we discuss Instagram & Pinterest Marketing, with topics including: Why did you decide to focus on image-based social media networks as one of the main marketing channels for Wet Shave Club? Do you find both Instagram and Pinterest to be just as effective, or is there a better network for what you’re doing? How do you measure traffic to your site from Instagram when there aren't any direct links from images? So what’s your posting strategy? What types of images are more likely to engage your audience? How do you get people to engage with you? Do you participate in paid media spend on social media? What’s the future for Instagram and Pinterest? How do you identify prospective blog

I wanted to do something a little bit different for this episode of Digital Marketing Radio – because each episode so far has been recorded either using Skype or Google Hangouts. So I went along to one of the biggest digital marketing Meetups in London – OMN London it’s called and asked a few attendees and speakers there for their thoughts on the state of digital marketing today. Later on in the episode I'm going to tell you about a brand new free SEO course that I’ve just released. But first of all, conversations with a couple of people that I met at the OMN London meetup. One of the first people that I got talking to was a chap called Jacob Flindt - listen to explain about him and his business. Now it’s quite easy for those of us involved in digital marketing to live in a bit of a bubble, thinking that everyone understands the ease and benefits of marketing your business online – but that’s not always the case. So I wanted to know whether Jacob thought that his target audience were generally comforta