Digital Marketing Radio

Adam Vowles is Head of Content and Outreach at SUSO Digital (@susodigital on Twitter) – a company that offers Digital Marketing Solutions for E-commerce and Technology Companies.  Today on Digital Marketing Radio we discuss SEO for eCommerce, including: What are the essential elements of SEO that you need to be aware of when you run an e-commerce site? Do you have to be both technical and creative to be a great digital marketer? What outreach strategies are likely to work best in 2015? Is WordPress a good idea for an eCommerce store? Why is sticking to one tactic with SEO 'shooting yourself in the foot'? What is 'influencing the influencers'? What is the future of SEO - will it be agency or in-house led? What will make a great digital marketer in the future? How many user signals does Google use in its organic search algorithm? Are titles and descriptions still really important for SEO? How do you keep your backlink structure natural? Should you consider using Google's 'Disavow tool'? What ar