Digital Marketing Radio

In addition to being the CEO and co-founder of Enquiro (which was acquired on October 26, 2010 and is now part of Mediative), Gord Hotchkiss is a past director and Chairman of SEMPO (The Search Marketing Professionals Organization), a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker. He is also the author of The Buyersphere Project: How Business Buys from Business in a Digital Marketplace. You can find him over at OutOfMyGord.com. Today on Digital Marketing Radio we discuss B2B Digital Marketing Strategies, including: How is B2B marketing different from B2C marketing? What is key when trying to understand B2B purchase behaviour? Why does lower traffic figures not necessarily matter when you run a B2B site? Should you always be looking to meet B2B prospects face-to-face? How to deal with risk when communicating with B2B prospects Is reputation management more important for B2B? Is it important to be a content marketer if your