Digital Marketing Radio

Chris is the founder of The Content Marketing Academy - Scotland's first and only annual content marketing conference. He's also founder and host of The Marketing Academy Podcast. You can find him over at Learning-Everyday.co.uk. Today on Digital Marketing Radio we discuss what is content marketing, with topics including: How would you define content marketing to a small business owner? Does content marketing include private correspondence like email? Does every business that has a website need to be involved in some form of content marketing? The importance of leading with your personality If you only have 3 or 4 hours per week, should you just focus on one type of content marketing? Is it important to publish your content at the same time every week? Is it wise to have a schedule to produce your content before the publishing date? What is the biggest learning experience that you have come through as a result of publishing your podcast? What can you learn by editing your own podcast? What are s