Digital Marketing Radio

[Tweet ""As a digital marketer, nobody can do everything." @SusanAbbott"] Susan Abbott is a specialist in customer insight and creative problem solving. You can find her over at LinkedIn, AbbottResearch.com and CustomerCrossroads.com. Today on Digital Marketing Radio we discuss what is customer insight, with topics including: How can having customer insight improve your competitive advantage? What are some of the most effective ways to gather customer insight? And how do you pinpoint the most valuable data for your business? How can you improve your competitive advantage using customer insight? What are the differences between online and offline customer insight? The importance of looking for common themes Why emotion-driven marketing is essential How to communicate the results of an inquiry Why looking for anecdotes is important Should you focus on your key customer segment in your research? Why you should always look at what some of the best marketers in the world are doing Software I coul