Digital Marketing Radio

Selecting Images for Websites – DAVID GILLESPIE | DMR #89

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Sinopse

[Tweet ""Keep the voice of your customer in your ear at all times." @davidgillespie"] David Gillespie is the CMO of ImageBrief – where brands, publishers and agencies find the right shot, and hire photographers. Today on Digital Marketing Radio we discuss selecting images for websites, with topics including: Do you think that you can always see the difference when a professional photographer has taken the shot? Does the quality of images that you use on your website really matter? What are some of the mistakes that businesses make when selecting images for their website? Is it really important to consider your brand’s values before selecting images for a project? What kind of brand considerations do you need to be aware of before selecting a photograph for a site? Do smaller businesses really need to invest in a professional photographer? Should you have your brand colours or perhaps representatives of your target audience in your website images? Is it important to split-test images to decide whic