Digital Marketing Radio

Kevin Hillstrom is the founder of MineThatData, a consultancy that helps retailers, e-commerce brands, and catalogers to understand how customers interact with products, brands, and channels. So Kevin: year-on-year, are customers continuing to spend more money online? Today on Digital Marketing Radio we discuss the following: What conversion metrics are essential? We often hear the mantra "mobile first", but is that true for all customers? Why do companies often ignore campaign and conversion data? What are the most important metrics to analyse when it comes to selling online? Are there any particular industry sectors that are more likely to be able to sell online? What about age segments - how does online purchasing behaviour change by age? The shift from desktop to tablet and how that impacts buyer behaviour How will buyer behaviour change moving forward? What data are companies not looking at but they should be looking at? How buyer behaviour has changed over the past 3 or 4 years and why a c