Digital Marketing Radio

Kevin Pereira started off as a small business owner with InstaMaids, before selling up and joining the Wet Shave Club as co-founder and CMO. There, he has repositioned the business as an eCommerce store with thousands of members. You can find him over at his Groove Learning group on Facebook. Today on Digital Marketing Radio we discuss Instagram & Pinterest Marketing, with topics including: Why did you decide to focus on image-based social media networks as one of the main marketing channels for Wet Shave Club? Do you find both Instagram and Pinterest to be just as effective, or is there a better network for what you’re doing? How do you measure traffic to your site from Instagram when there aren't any direct links from images? So what’s your posting strategy? What types of images are more likely to engage your audience? How do you get people to engage with you? Do you participate in paid media spend on social media? What’s the future for Instagram and Pinterest? How do you identify prospective blog