Digital Marketing Radio

Is SEO for eCommerce different? – NICK EUBANKS | DMR #100

Informações:

Sinopse

Nick Eubanks is the owner of top-ranked SEO Blog, SEONick.net and the creator of the SEO training course Master Keyword Research in 7 Days. Today on Digital Marketing Radio we discuss SEO for eCommerce, with topics including: What’s the difference between being OK at keyword research and mastering keyword research? Do marketing managers understand search intent? How specific do you need to be when you are building content to rank for specific long-tail keyword terms? Should you focus on your who site first, or it it best to just optimize a few categories really well? How do you attribute value - do you just use last click? How does doing keyword research for an eCommerce store differ from doing keyword research for a service based business? What are some particular challenges that an eCommerce business might face that other businesses might not? What is the best CMS to use for eCommerce? What has changed in SEO for eCommerce over the past 12 months? What’s likely to most impact SEO for eCommerce o