Digital Marketing Radio

Today I’m pleased to be joined by someone who was responsible the explosion of SEMrush’s brand presence in Europe. She now focuses on helping to drive the brand awareness of many different digital marketing tools - welcome Alexandra Tachalova (@AlexTachalova on Twitter and here on LinkedIn) On this episode of Digital Marketing Radio we discuss building brand visibility through relationships, with topics including: Do you really think that building relationships with experts can result in measurable marketing success? Is it possible that investing in relationships can result in a better ROI compared with other more traditional digital marketing tactics? How do you go about building those relationships? How do you leverage the power of those relationships from a marketing perspective? What kind of marketing activities would benefit from these relationships? How would you run these marketing activities? Can you think of a time that you’ve actually been able to measure the impact that building these re